# 1. FC Köln marketing and kit developments

> Live situation record from CLSTR: https://clstr.news/situations/1-fc-kln-marketing-and-kit-developments
> Updated: 2026-09-06T02:01:00.000Z. Sources: 3. Developments: 2.

1. FC Köln has implemented several marketing and commercial updates. Managing Director Philip Liesenfeld announced a new partnership with Uber to address the mobility needs of the Bundesliga club. 

In terms of apparel, the club has transitioned its kit supplier from Hummel to Adidas. This change, combined with the use of special edition jerseys, has reportedly led to record sales. Additionally, the club addressed player management, noting the contract extension of Said El Mala.

## Timeline

### 2026-09-06: 1. FC Köln expands marketing through Uber partnership and kit updates

1. FC Köln Managing Director Philip Liesenfeld discusses new Uber sponsorship, the Adidas kit transition, and Said El Mala’s contract extension.

3 sources. https://clstr.news/cluster/1-fc-kln-expands-marketing-through-uber-partnership-and-kit-updates

### 2026-08-17: Philadelphia Union and FC Köln unveil new football kits

The Philadelphia Union and FC Köln have both released new football kits, with the Union debuting a Philadelphia-themed third kit and Köln unveiling a retro-inspired burgundy goalkeeper shirt.

3 sources. https://clstr.news/cluster/philadelphia-union-and-fc-kln-unveil-new-football-kits

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Cite as: 1. FC Köln marketing and kit developments. CLSTR, https://clstr.news/situations/1-fc-kln-marketing-and-kit-developments