# Luxury watch industry product releases

> Live situation record from CLSTR: https://clstr.news/situations/20260919-luxury-watch-industry-product-releases
> Updated: 2026-09-25T02:13:45.000Z. Sources: 12. Developments: 4.

In September 2026, several luxury watchmakers introduced new models and artistic collaborations.

During Geneva Watch Days, Corum debuted a new Admiral collection featuring ceramic cases and bracelets, while Speake-Marin released a limited edition Tourbillon Royal Blue. Following these debuts, independent watchmaker Sartory Billard released the SB04-E Des Bulles, a timepiece featuring Japanese lacquer and mother-of-pearl.

Hublot expanded its artistic collaborations by naming American artist Jeff Koons a new brand ambassador. This partnership introduced the Classic Fusion Balloon Dog collection, inspired by Koons’ ‘Celebration’ series sculptures. To replicate the voluminous appearance of the sculptures, Hublot re-engineered the Classic Fusion architecture with a redesigned 42-millimeter convex case, bezel, and dial featuring a raised sapphire crystal. The collection includes three versions—blue anodized aluminum, red anodized aluminum, and mirror-polished steel—each limited to 200 pieces. Design elements include a crown shaped like a balloon inflation valve, a flexible balloon tail at the 10:30 position, and a central second hand with a relief weight in the shape of a Balloon Dog. These models are powered by the HUB1710 automatic movement with a 50-hour power reserve.

The collaboration also includes the MP-14 Origin by Jeff Koons, a 44-millimeter sapphire and titanium model limited to 30 pieces. Described as a mechanical sculpture interpreting the cosmic origin of time, it marks Hublot’s first automatic central tourbillon. It utilizes the in-house Calibre HUB9014 movement and features rotating rings with floating indicator cubes, accented by 20 gems including baguette-cut diamonds and blue sapphires.

## Timeline

### 2026-09-25: Hublot partners with Jeff Koons for new watch collections

Hublot has named artist Jeff Koons as brand ambassador, debuting the Classic Fusion Balloon Dog and the limited-edition MP-14 Origin featuring the brand's first automatic central tourbillon.

2 sources. https://clstr.news/cluster/hublot-partners-with-jeff-koons-for-new-watch-collections

### 2026-09-22: Hublot and Jeff Koons launch Balloon Dog watch collection

Hublot and artist Jeff Koons have launched the Classic Fusion Balloon Dog watch collection, featuring three limited-edition models inspired by the artist's inflatable sculpture series.

3 sources. https://clstr.news/cluster/hublot-and-jeff-koons-launch-balloon-dog-watch-collection-1

### 2026-09-19: Hublot unveils Jeff Koons inspired Balloon Dog watch collection

Hublot has released a limited-edition watch collection inspired by Jeff Koons’ ‘Balloon Dog’ sculpture, featuring redesigned convex cases and specialized mechanical details.

3 sources. https://clstr.news/cluster/luxury-watchmakers-release-artistic-collaborations

### 2026-09-04: Luxury watchmakers debut new models at Geneva Watch Days

Luxury watchmakers Corum and Speake-Marin debuted new models at Geneva Watch Days 2026, including Corum's first ceramic Admiral and Speake-Marin's limited edition Royal Blue Tourbillon.

4 sources. https://clstr.news/cluster/luxury-watchmakers-debut-new-models-at-geneva-watch-days

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Cite as: Luxury watch industry product releases. CLSTR, https://clstr.news/situations/20260919-luxury-watch-industry-product-releases