# FamilyMart recruitment campaign in Japan > Live situation record from CLSTR: https://clstr.news/situations/20260930-familymart-recruitment-campaign-in-japan > Updated: 2026-09-30T00:34:57.000Z. Sources: 13. Developments: 2. FamilyMart, a major Japanese convenience store chain, has launched a high-profile recruitment campaign featuring pop star Lady Gaga to address severe domestic labor shortages. The company reports that approximately 30 percent of its more than 16,000 stores in Japan are currently facing staffing shortages. As part of its 45th anniversary, the retailer released a stylized, black-and-white promotional video filmed on a replica set in Los Angeles. In the advertisement, Gaga is shown performing routine retail tasks, such as restocking tea, mopping floors, and serving food, set to her song ‘Killer’. The campaign seeks to make part-time employment appear ‘appealing, fun and exciting’ to potential recruits. To further combat the staffing crisis and Japan’s broader demographic challenges, FamilyMart is advertising over 10,000 part-time positions. The company has also implemented measures to attract younger workers, such as relaxing conservative dress codes regarding jewelry and hair dye, and offering shopping vouchers to those who inquire about positions or attend interviews. ## Timeline ### 2026-09-30: FamilyMart enlists Lady Gaga to combat Japan labor shortages Lady Gaga is starring in a new recruitment campaign for FamilyMart to help the Japanese retailer address significant staffing shortages affecting roughly 30 percent of its stores. 4 sources. https://clstr.news/cluster/familymart-enlists-lady-gaga-to-combat-japan-labor-shortages ### 2026-09-27: FamilyMart enlists Lady Gaga for recruitment campaign in Japan Japanese convenience store chain FamilyMart has enlisted Lady Gaga in a new recruitment campaign to combat staffing shortages affecting roughly 30 percent of its 16,000 stores. 9 sources. https://clstr.news/cluster/cumberland-council-announces-roadworks-on-gubbergill-to-cockley-beck-road --- Cite as: FamilyMart recruitment campaign in Japan. CLSTR, https://clstr.news/situations/20260930-familymart-recruitment-campaign-in-japan