# XPeng expansion in European markets

> Live situation record from CLSTR: https://clstr.news/situations/20260930-xpeng-expansion-in-european-markets
> Updated: 2026-09-30T16:00:26.000Z. Sources: 5. Developments: 2.

Chinese electric vehicle manufacturer XPeng is expanding its retail and distribution presence across Europe. In the United Kingdom, the company is transitioning from an importer-led system to a direct sales model by establishing its own national subsidiary. This move follows a 438 percent year-over-year increase in UK sales and aims to provide the company with greater control over pricing and customer data. The UK market offers a strategic advantage due to a standard 10 percent import tariff, avoiding the compensatory tariffs imposed by the European Union.

Simultaneously, XPeng is growing its dealer networks in Central Europe. In Austria, the company has reached 20 locations through a partnership with VOGL+CO. In Germany, XPeng has entered a strategic partnership with Emil Frey, with plans to expand its German dealer network to as many as 110 locations by the end of 2026.

## Claims

- XPENG is expanding its dealer network in Europe. (corroborated by 3 sources)
- XPENG's dealer network is expected to grow to up to 110 locations by the end of the year. (corroborated by 2 sources)
- Emil Frey will take over XPENG sales and service in Frankfurt and Pforzheim starting October 1, 2026. (corroborated by 2 sources)
- XPENG now has 20 locations in Austria, covering all nine federal states. (single source)
- XPENG is expanding its Austrian dealer network through its partner VOGL+CO. (single source)

## Timeline

### 2026-09-30: XPENG expands European dealer network in Austria and Germany

XPENG is expanding its European footprint, reaching 20 locations across all Austrian states and partnering with Emil Frey to grow its German dealer network to up to 110 sites.

3 sources. https://clstr.news/cluster/xpeng-expands-european-dealer-network-in-austria-and-germany

### 2026-09-03: XPeng shifts to direct sales model in the United Kingdom

XPeng is moving to a direct sales model in the UK to gain control over pricing and data, leveraging lower import tariffs compared to the EU to expand its electric vehicle market share.

2 sources. https://clstr.news/cluster/xpeng-shifts-to-direct-sales-model-in-the-united-kingdom

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Cite as: XPeng expansion in European markets. CLSTR, https://clstr.news/situations/20260930-xpeng-expansion-in-european-markets