# Hello Kitty merchandise releases in Japan

> Live situation record from CLSTR: https://clstr.news/situations/20261013-hello-kitty-merchandise-releases-in-japan
> Updated: 2026-10-13T09:45:03.000Z. Sources: 4. Developments: 2.

New Hello Kitty themed products are being released across various locations in Japan. In late September, Awaji Hello Kitty Apple Land announced the upcoming launch of three new items from its ‘Awaji Sunburned Hello Kitty’ series, featuring a blue glitter color scheme. The facility also scheduled an Instagram promotional campaign for early October.

By mid-October, additional releases were announced. Sanrio House scheduled the launch of the third ‘Fluffy Hello Kitty Bear Charm’ series for October 15, offering six varieties in blind boxes. Furthermore, Awaji Hello Kitty Apple Land expanded its availability by offering its original mascot headbands through its official online shop, making items previously exclusive to the Awaji Island facility accessible to a wider audience.

## Timeline

### 2026-10-13: Hello Kitty merchandise launches in Japan

New Hello Kitty merchandise is arriving in Japan, including Sanrio House’s fluffy bear charms and Awaji Hello Kitty Apple Land’s popular mascot headbands now available online.

3 sources. https://clstr.news/cluster/hello-kitty-merchandise-launches-in-japan

### 2026-09-29: AWAJI HELLO KITTY APPLE LAND announces new merchandise and SNS campaign

AWAJI HELLO KITTY APPLE LAND on Awaji Island is releasing new ‘sunburned’ Hello Kitty merchandise on October 31 and hosting an Instagram giveaway for admission tickets in early October.

2 sources. https://clstr.news/cluster/awaji-hello-kitty-apple-land-announces-new-merchandise-and-sns-campaign

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Cite as: Hello Kitty merchandise releases in Japan. CLSTR, https://clstr.news/situations/20261013-hello-kitty-merchandise-releases-in-japan