# Japanese confectionery and dessert trends

> Live situation record from CLSTR: https://clstr.news/situations/20261014-japanese-confectionery-and-dessert-trends
> Updated: 2026-10-14T06:00:41.000Z. Sources: 5. Developments: 2.

Japanese-inspired confectionery and dessert products have seen recent popularity and new product launches in Japan and Malaysia.

In Japan, the ‘Suzunoenmochi’ sweet from Suzukake has gained viral popularity at the Isetan Shinjuku department store. The confection uses Hiyokumochi glutinous rice from Saga Prefecture and a bean paste filling with red beans from Tokachi, Hokkaido.

Expanding on dessert trends, new Japanese-inspired ice cream products have launched in both Malaysia and Japan. In Malaysia, Baskin-Robbins introduced a ‘Japan Summer Series’ featuring matcha made from Kyoto green tea. Meanwhile, the Okinawan specialty shop SESOKO TABLE by TAKITA released ‘Shio Milk’ and ‘Beni-imo Milk’ cup ice creams for nationwide sale in Japan.

## Timeline

### 2026-10-14: New Japanese-inspired ice cream products launch in Malaysia and Japan

Baskin-Robbins Malaysia and Okinawa-based SESOKO TABLE by TAKITA are launching new ice cream products featuring Japanese flavors like matcha, Okinawan salt, and purple sweet potato.

2 sources. https://clstr.news/cluster/new-japanese-inspired-ice-cream-products-launch-in-malaysia-and-japan

### 2026-09-25: Suzukake sweets gain popularity at Isetan Shinjuku

Suzukake’s ‘Suzunoenmochi’ is gaining significant popularity at Isetan Shinjuku, praised on social media for its hand-baked chewy texture and premium Hokkaido red bean filling.

3 sources. https://clstr.news/cluster/suzukake-sweets-gain-popularity-at-isetan-shinjuku

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Cite as: Japanese confectionery and dessert trends. CLSTR, https://clstr.news/situations/20261014-japanese-confectionery-and-dessert-trends