# European tourism and travel trends

> Live situation record from CLSTR: https://clstr.news/situations/20261024-european-tourism-and-travel-trends
> Updated: 2026-10-24T05:24:00.000Z. Sources: 2. Developments: 2.

Data regarding travel trends in 2026 indicates that Europe is a primary destination for group travel. London emerged as the most searched hotel destination for groups, with an average nightly price of €181, while Paris ranked second for hotel searches and led in searches for holiday rentals.

Looking toward New Year 2027, travel searches among Italians show a strong preference for European capitals, with Paris remaining the top destination, followed by cities such as London, Vienna, Prague, Barcelona, and Amsterdam. Other popular interests include domestic Italian cities, mountain destinations in the Dolomites and Alps, and warm-weather locations such as Sharm El Sheikh, Tenerife, Dubai, Gran Canaria, and Marrakech.

## Timeline

### 2026-10-24: Travel trends for New Year 2027 reveal popular destinations

Travel trends for New Year 2027 show high interest in European capitals like Paris and London, warm destinations, and major US cities like New York and Las Vegas.

2 sources. https://clstr.news/cluster/travel-trends-for-new-year-2027-reveal-popular-destinations

### 2026-09-27: London and Paris lead 2026 group travel trends

Kayak data shows London and Paris are top destinations for group travel in 2026, with European cities leading searches for hotels and holiday rentals.

3 sources. https://clstr.news/cluster/london-and-paris-lead-2026-group-travel-trends

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Cite as: European tourism and travel trends. CLSTR, https://clstr.news/situations/20261024-european-tourism-and-travel-trends