# 78th Primetime Emmy Awards viewership and trends > Live situation record from CLSTR: https://clstr.news/situations/78th-primetime-emmy-awards-viewership-and-trends > Updated: 2026-09-23T21:58:52.000Z. Sources: 19. Developments: 2. The 78th Primetime Emmy Awards, hosted by Mariska Hargitay, experienced a viewership decline of approximately 9 to 10 percent compared to the previous year. This drop is attributed to the ceremony’s shift from a Sunday to a Monday broadcast, placing it in competition with Monday Night Football. While linear ratings fell, social media engagement saw a significant increase. The ceremony also featured an emphasis on sustainability, with gift lounges providing nominees and presenters with eco-friendly and cruelty-free products. In terms of awards, Apple TV’s ‘Widow’s Bay’ and HBO Max’s ‘The Pitt’ were major winners, with the latter securing Outstanding Drama Series. The event highlighted a continuing trend of streaming-based programs dominating major categories. Additionally, the Television Academy is reportedly in advanced negotiations with Amazon Prime Video regarding future broadcasting rights, which could mark the first time the awards move from traditional broadcast networks to a streaming platform. ## Timeline ### 2026-09-23: 78th Primetime Emmy Awards feature eco-friendly gifts amid declining viewership The 78th Primetime Emmy Awards featured eco-friendly gift suites for nominees, though the ceremony saw a 10% viewership decline and mixed social media engagement. 3 sources. https://clstr.news/cluster/78th-primetime-emmy-awards-feature-eco-friendly-gifts-amid-declining-viewership ### 2026-09-15: Emmy Awards viewership declines as Academy negotiates move to Prime Video The 78th Emmy Awards saw viewership drop nearly 10% to 6.7 million viewers amid NFL competition. Apple TV’s ‘Widow’s Bay’ set records, while the Academy explores moving the show to Prime Video. 16 sources. https://clstr.news/cluster/television-academy-in-talks-to-move-emmy-awards-to-amazon-prime-video --- Cite as: 78th Primetime Emmy Awards viewership and trends. CLSTR, https://clstr.news/situations/78th-primetime-emmy-awards-viewership-and-trends