# Activision Call of Duty franchise expansion

> Live situation record from CLSTR: https://clstr.news/situations/activision-call-of-duty-franchise-expansion
> Updated: 2026-10-22T12:27:02.000Z. Sources: 10. Developments: 2.

Activision has announced plans to develop a new sub-series within the Call of Duty franchise to expand its gaming universe. Marketing head Tyler Bahl confirmed that the company has laid the groundwork for a future title intended to launch this new sub-series rather than acting as a standalone release.

By late October, the company clarified that this new sub-franchise is slated for a 2027 launch, following the commercial cycle of Call of Duty: Modern Warfare 4. Bahl indicated the move is intended to address consumer fatigue resulting from the consecutive release of direct sequels in the Black Ops and Modern Warfare universes between 2022 and 2025. The strategy aims to provide audiences with a more visible break in setting and campaign tone.

Additionally, developers noted that the evolution of the franchise has been shaped by the technical requirements of Warzone, which forced engineering teams to overcome previous limitations to support much larger maps.

## Timeline

### 2026-10-22: Activision to launch new Call of Duty sub-franchise in 2027

Activision plans to launch a new Call of Duty sub-franchise in 2027 to combat consumer fatigue from consecutive sequels.

2 sources. https://clstr.news/cluster/activision-to-launch-new-call-of-duty-sub-franchise-in-2027

### 2026-10-16: Activision to develop new Call of Duty sub-series

Activision is working on a new Call of Duty sub-series. Marketing head Tyler Bahl also noted that the franchise's longevity leads some media to undervalue the development effort behind its massive success.

8 sources. https://clstr.news/cluster/activision-to-develop-new-call-of-duty-sub-series

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Cite as: Activision Call of Duty franchise expansion. CLSTR, https://clstr.news/situations/activision-call-of-duty-franchise-expansion