# Adidas Messi +10 football campaign > Live situation record from CLSTR: https://clstr.news/situations/adidas-messi-10-football-campaign > Updated: 2026-10-13T04:22:00.000Z. Sources: 43. Developments: 2. Lionel Messi has launched the third season of the Adidas ‘Messi +10’ campaign, selecting ten rising male and female football talents to represent the future of the sport. Messi described the group as ‘ten chapters that rewrite the future of the game’. The selected athletes include: • Tomás Aranda (Boca Juniors) • Gilberto Mora (Tijuana) • Giovanna Waksman (Lyon) • Max Dowman (Arsenal) • Can Uzun (Eintracht Frankfurt) • Chloe Sarwie (Chelsea) • Jesús Rodríguez (Como 1907) • Kees Smit (AZ Alkmaar) • Zavier Gozo (Crystal Palace) • Lotta Wrede (Hamburger SV) In a promotional video following his retirement from the Argentine national team, the 39-year-old Messi is seen writing a farewell letter and listing these players as potential heirs to his legacy. Among the group, Mexican midfielder Gilberto Mora has attracted interest from major European clubs, and Brazilian attacker Giovanna Waksman plays for Olympique Lyonnais. Lotta Wrede, an 18-year-old striker for the Hamburger SV women’s team, was specifically highlighted by Messi as a ‘torgefährliche offensive Trumpfkarte’ (goal-scoring offensive trump card). Wrede, who has drawn interest from clubs such as FC Barcelona, recently extended her contract with HSV until the summer of 2027. ## Timeline ### 2026-10-13: Lotta Wrede named by Lionel Messi as future football talent Lionel Messi has named Hamburger SV talent Lotta Wrede as one of ten players representing the next generation of football in a new Adidas promotional video. 3 sources. https://clstr.news/cluster/lotta-wrede-named-by-lionel-messi-as-future-football-talent ### 2026-10-11: Lionel Messi selects ten rising football stars for Adidas campaign Lionel Messi has named ten rising football stars, including Tomás Aranda, Gilberto Mora, and Giovanna Waksman, for the third season of the Adidas ‘Messi +10’ campaign. 40 sources. https://clstr.news/cluster/lionel-messi-names-gilberto-mora-as-rising-football-star --- Cite as: Adidas Messi +10 football campaign. CLSTR, https://clstr.news/situations/adidas-messi-10-football-campaign