# AI and technology integration at Busan Film Festival > Live situation record from CLSTR: https://clstr.news/situations/ai-and-technology-integration-at-busan-film-festival > Updated: 2026-09-16T02:14:03.000Z. Sources: 5. Developments: 2. During the Busan International Film Festival, industry initiatives have increasingly focused on the integration of artificial intelligence and emerging technologies within the cinematic arts. In August 2026, the Asian Contents & Film Market (ACFM) launched the InnoAsia 2026 program. This initiative involves major technology and content entities, including Amazon Web Services, Google DeepMind, Kling AI, and Alibaba Group, to explore the convergence of film and technology. The program also introduced the Cinema by Brand 2026 competition, which seeks to transform traditional advertising into cinematic short films. By September 2026, Netflix returned to the festival for its third annual Creative Asia program. This initiative supports emerging Asian filmmakers through workshops and masterclasses. A key component of the program is a panel titled “AI in Filmmaking: New Tools, New Possibilities,” co-hosted by Netflix and the Motion Picture Association to discuss the evolving role of AI in production. ## Timeline ### 2026-09-16: Netflix brings Creative Asia program to Busan International Film Festival Netflix's Creative Asia program at the Busan International Film Festival will feature industry experts discussing AI in filmmaking, visual storytelling, and content development for emerging Asian talent. 3 sources. https://clstr.news/cluster/netflix-brings-creative-asia-program-to-busan-international-film-festival ### 2026-08-26: Tech giants join Busan's InnoAsia 2026 program to integrate AI and film The Busan International Film Festival's ACFM will host InnoAsia 2026, a program uniting tech giants like Google DeepMind and AWS with filmmakers to explore AI and branded cinematic content. 3 sources. https://clstr.news/cluster/tech-giants-join-busans-innoasia-2026-program-to-integrate-ai-and-film --- Cite as: AI and technology integration at Busan Film Festival. CLSTR, https://clstr.news/situations/ai-and-technology-integration-at-busan-film-festival