# AI integration in creative media and gaming

> Live situation record from CLSTR: https://clstr.news/situations/ai-integration-in-creative-media-and-gaming
> Updated: 2026-10-23T01:30:11.000Z. Sources: 7. Developments: 2.

The creative industries are increasingly incorporating artificial intelligence into media production and game development. 

At the 6th MEGA International Creative Media Festival, winners were recognized for works utilizing AI-generated keyframe animation and immersive installations. The festival reported a 45.5% increase in submissions, with nearly a quarter of entries focusing on AI and immersive media.

In the gaming sector, Epic Games announced the ‘2026 Epic AI MegaJam,’ a competition encouraging developers to use AI tools alongside Unreal Engine. The event allows teams to utilize unlimited AI agents for coding, asset generation, and audio production, supported by a $65,000 prize pool and potential development grants.

## Timeline

### 2026-10-23: Epic Games to host 2026 AI MegaJam game development competition

Epic Games will host the 2026 AI MegaJam from November 12–15, offering $65,000 in prizes for AI-integrated game development using Unreal Engine or UEFN.

5 sources. https://clstr.news/cluster/epic-games-to-host-2026-ai-megajam-game-development-competition

### 2026-10-09: MEGA 2026 International Creative Media Festival announces winners

The 6th MEGA International Creative Media Festival celebrated winners using AI and immersive media to reshape storytelling, seeing a 45.5% increase in global submissions.

2 sources. https://clstr.news/cluster/mega-2026-international-creative-media-festival-announces-winners

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Cite as: AI integration in creative media and gaming. CLSTR, https://clstr.news/situations/ai-integration-in-creative-media-and-gaming