# AI technology adoption in Japan tourism

> Live situation record from CLSTR: https://clstr.news/situations/ai-technology-adoption-in-japan-tourism
> Updated: 2026-09-16T03:31:33.000Z. Sources: 2. Developments: 2.

The Japanese tourism and hospitality sectors are increasingly adopting artificial intelligence to manage inbound travel and labor shortages. 

JTB Inbound Trip and ThinkAR Japan have partnered to deploy ‘AiLENS V1’ AI smart glasses. This wearable technology provides real-time translations and AI assistance directly in a user’s field of vision, allowing staff at hotels and transportation hubs to assist international travelers hands-free. 

Simultaneously, various technology firms are showcasing generative AI tools designed to automate customer service. Solutions such as Nippon Steel Solutions’ ‘COCOTRA’ aim to automate itinerary creation from overseas inquiries, while Reiwa Travel is introducing ‘NEWT Voice’ and ‘NEWT Chat’ to handle telephone interactions and multilingual chatbot support.

## Timeline

### 2026-09-16: Travel tech firms showcase AI solutions for tourism industry

Travel tech firms NSSOL and Reiwa Travel are set to showcase AI-driven solutions for inbound tourism and hospitality at Tourism EXPO Japan 2026.

2 sources. https://clstr.news/cluster/travel-tech-firms-showcase-ai-solutions-for-tourism-industry

### 2026-09-15: JTB Inbound Trip and ThinkAR to deploy AI smart glasses for Japan tourism

JTB Inbound Trip and ThinkAR Japan are partnering to deploy AI smart glasses in Japan's tourism sector to provide multilingual support and operational assistance for hospitality staff.

2 sources. https://clstr.news/cluster/jtb-inbound-trip-and-thinkar-to-deploy-ai-smart-glasses-for-japan-tourism

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Cite as: AI technology adoption in Japan tourism. CLSTR, https://clstr.news/situations/ai-technology-adoption-in-japan-tourism