# Allwyn Hellas and Euroleague Basketball partnership

> Live situation record from CLSTR: https://clstr.news/situations/allwyn-hellas-and-euroleague-basketball-partnership
> Updated: 2026-09-07T08:03:57.000Z. Sources: 10. Developments: 2.

Allwyn Hellas has established a strategic, multi-year partnership with Euroleague Basketball. Under this agreement, Allwyn serves as an Official Partner of both the EuroLeague and the BKT EuroCup within the Greek market through 2029.

The collaboration focuses on enhancing the digital ecosystem and fan engagement through specialized content and activations during games played in Greece.

## Timeline

### 2026-09-07: Allwyn enters multi-year partnership with Euroleague Basketball

Allwyn Hellas has signed a multi-year partnership with Euroleague Basketball through 2029, while Allwyn AG completed a €8.63 million share buyback on Euronext Athens.

2 sources. https://clstr.news/cluster/allwyn-enters-multi-year-partnership-with-euroleague-basketball

### 2026-09-04: Allwyn Hellas becomes Official Partner of EuroLeague and BKT EuroCup

Allwyn Hellas has become an Official Partner of the EuroLeague and BKT EuroCup in Greece for a three-year term.

8 sources. https://clstr.news/cluster/allwyn-hellas-becomes-official-partner-of-euroleague-and-bkt-eurocup

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Cite as: Allwyn Hellas and Euroleague Basketball partnership. CLSTR, https://clstr.news/situations/allwyn-hellas-and-euroleague-basketball-partnership