# Amazon Prime Appreciation Day promotions in Japan > Live situation record from CLSTR: https://clstr.news/situations/amazon-prime-appreciation-day-promotions-in-japan > Updated: 2026-10-12T00:30:00.000Z. Sources: 20. Developments: 4. Amazon has launched its Prime Appreciation Day event in Japan, which includes a pre-sale period starting October 13 and a main sale running from October 16 to October 19, 2026. The event features over 4 million items, a volume that reportedly surpasses previous Prime Day and Black Friday offerings. Amazon Prime members can participate in point-back campaigns with potential rewards reaching up to 18% through specific brand selections and category purchases, such as home goods and drugstore items. Additional incentives include a lottery for up to 100,000 points and partnerships with d-point and various payment methods, including Paidy and Amazon Mastercard. Recent updates also highlight discounts on Uber gift cards and specific credit card benefits. Participating vendors have announced significant discounts across several categories. Amazon is featuring price cuts on its own devices, including the Echo smart speaker series, Echo Show 5, Kindle Scribe, and Fire TV Stick 4K. Third-party electronics brands are also offering major deals: Apple iPhone Air models are seeing discounts; SwitchBot is discounting smart home products by up to 52%; ECOVACS is offering up to 64% off robot vacuums; and DJI is featuring discounts on drones and portable power stations. Other notable participating brands include Anker, offering up to 53% off various products; Sourcenext, providing up to 85% off software and hardware; and Nothing, with up to 40% off audio products. Additional deals include NEC Aterm Wi-Fi routers, Lenovo and ASUS gaming laptops, JLab wireless audio products, and Thrustmaster gaming peripherals. ## Timeline ### 2026-10-12: Amazon Japan launches Prime Appreciation Day sale Amazon Japan's Prime Appreciation Day sale is underway, offering deep discounts on millions of items, including Amazon devices, Apple iPhones, gaming laptops, and home electronics through October 19. 16 sources. https://clstr.news/cluster/amazon-prime-appreciation-day-to-feature-4-million-items-and-dji-discounts ### 2026-10-09: Amazon Japan Prime Appreciation Day features major tech and accessory discounts Amazon Japan's Prime Appreciation Day features major discounts on Echo smart speakers, CIO power accessories, and RORRY MagSafe mobile batteries during pre-sale and main sale periods. 3 sources. https://clstr.news/cluster/cio-mate-announces-products-for-amazon-prime-day-sale ### 2026-10-07: Anker and Sourcenext announce major discounts for Amazon Prime Appreciation Day Anker and Sourcenext announced major discounts for Amazon Prime Appreciation Day in Japan, with Anker offering up to 53% off 290+ items and Sourcenext offering up to 85% off 250+ products. 5 sources. https://clstr.news/cluster/anker-and-sourcenext-announce-major-discounts-for-amazon-prime-appreciation-day ### 2026-10-01: Amazon waives Amazon Now fees during Prime Appreciation Day Amazon is waiving delivery and small order fees for Prime members using its Amazon Now service during the Prime Appreciation Day event in Japan, running from October 13 to October 19, 2026. 5 sources. https://clstr.news/cluster/amazon-waives-amazon-now-fees-during-prime-appreciation-day --- Cite as: Amazon Prime Appreciation Day promotions in Japan. CLSTR, https://clstr.news/situations/amazon-prime-appreciation-day-promotions-in-japan