# AMIAYA brand launches

> Live situation record from CLSTR: https://clstr.news/situations/amiaya-brand-launches
> Updated: 2026-10-13T05:16:58.000Z. Sources: 2. Developments: 2.

Creative director, model, and DJ AMIAYA is expanding her business ventures with the launch of two distinct brands in October 2026.

On October 3, AMIAYA announced the fashion brand ‘GltheaA’, which focuses on blending vintage, classic, and modern styles for women. The brand’s debut collection, ‘Stay Gold Within’, incorporates masculine and feminine elements. 

Following this, AMIAYA introduced ‘SaAn’, a lifestyle brand centered on traditional Japanese craftsmanship. The brand’s initial offerings include incense from Awaji Island and Kutani ware ceramics from Ishikawa Prefecture, specifically the ‘UTSUROI’ and ‘KATACHI’ collections. 

Both brands are scheduled to open their official online stores on October 16, with accompanying pop-up events and exhibitions held in Omotesando, Tokyo, on October 17 and 18.

## Timeline

### 2026-10-13: AMIAYA launches SaAn lifestyle brand featuring Japanese craftsmanship

Creative director AMIAYA has launched ‘SaAn’, a lifestyle brand featuring Japanese-made incense and Kutani ware ceramics, with an online store opening October 16.

2 sources. https://clstr.news/cluster/amiaya-launches-saan-lifestyle-brand-featuring-japanese-craftsmanship

### 2026-10-03: AMIAYA launches new fashion brand GltheaA

Model and creative director AMIAYA is launching the new fashion brand ‘GltheaA’, featuring an online store opening October 16 and an exhibition event in Omotesando, Tokyo.

2 sources. https://clstr.news/cluster/amiaya-launches-new-fashion-brand-gltheaa

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Cite as: AMIAYA brand launches. CLSTR, https://clstr.news/situations/amiaya-brand-launches