# Andy Borg and Schlager industry developments > Live situation record from CLSTR: https://clstr.news/situations/andy-borg-and-schlager-industry-developments > Updated: 2026-09-08T03:26:11.000Z. Sources: 39. Developments: 4. German-language Schlager entertainer Andy Borg has recently been featured in discussions regarding television ratings and industry shifts. In July, Borg’s ‘Schlager-Spaß’ best-of episode achieved significant viewership, attracting approximately 1.66 million viewers. By August, Borg addressed broader changes within the media landscape, expressing deep emotional distress over SWR’s announcement that ‘Immer wieder sonntags’ would be discontinued. He described the cancellation as being ‘like a family breaking apart’ and criticized the increasing use of AI-generated music in the industry. On September 6, 2026, the long-running program ‘Immer wieder sonntags’ aired its final episode after more than 30 years. Hosted by Stefan Mross since 2005, the live broadcast took place at Europa-Park in Rust. The event was highly emotional, with Mross visibly moved to tears as he bid farewell to his audience and colleagues. During the broadcast, various Schlager stars, including Andy Borg, Beatrice Egli, and Peggy March, performed to honor the host. Mross symbolically ‘passed the scepter’ to ZDF’s Andrea Kiewel via a live connection and noted he has held discussions with other broadcasters regarding potential new projects. The finale saw a significant viewership spike, reaching 1.59 million viewers and a 22 percent market share, marking its highest rating since 2022. Following the broadcast, Mross reportedly expressed frustration with SWR leadership during an after-show event regarding the circumstances surrounding the program's conclusion, describing the situation as a ‘dismissal.’ The discontinuation of the program, despite its annual average of 1.26 million viewers, was driven by SWR and ARD’s strategic pivot toward digital formats and cost-cutting measures. While ‘Immer wieder sonntags’ has ended, SWR confirmed that ‘Schlager-Spaß mit Andy Borg’ will continue. To reduce studio costs, the production of Borg’s show will be outsourced to Kimmig Entertainment and relocated to Mahlberg starting in 2027. ## Claims - The music show ‘Immer wieder sonntags’ will be discontinued after more than 30 years. (corroborated by 4 sources) - The discontinuation is due to cost-cutting measures and a desire to invest in new digital formats. (corroborated by 4 sources) - Moderator Stefan Mross has held discussions with other television stations regarding potential continuations of his programming. (corroborated by 3 sources) - The increasing use of artificial intelligence in the Schlager music industry is problematic because songs are being constructed rather than composed. (corroborated by 2 sources) - The show reaches approximately 30 percent fewer people than it did ten years ago due to declining linear television viewership. (corroborated by 2 sources) - The cancellation of the show 'Immer wieder sonntags' is like a family breaking apart. (single source) - Borg admits he sometimes cannot distinguish between human-composed songs and AI-generated demos. (single source) - The television program 'Immer wieder sonntags' is being discontinued after 31 years. (single source) - The show ‘Schlager-Spaß mit Andy Borg’ will not be canceled but will be outsourced to an external production company. (single source) - Starting in 2027, ‘Schlager-Spaß mit Andy Borg’ will be produced in a hall at Europa-Park in collaboration with Kimmig Entertainment. (single source) ## Timeline ### 2026-09-08: Stefan Mross bids emotional farewell to ‘Immer wieder sonntags’ After 31 years, the music show ‘Immer wieder sonntags’ has ended. Host Stefan Mross expressed frustration with SWR over the cancellation, which has drawn heavy criticism from fans online. 8 sources. https://clstr.news/cluster/stefan-mross-bids-emotional-farewell-to-immer-wieder-sonntags ### 2026-09-06: Stefan Mross hosts final episode of ‘Immer wieder sonntags’ The German music show ‘Immer wieder sonntags’ aired its final episode on September 6, 2026, following 31 years on air. Hosted by Stefan Mross, the show was canceled due to budget cuts and digital shifts. 30 sources. https://clstr.news/cluster/swr-to-end-music-show-immer-wieder-sonntags-after-30-years ### 2026-08-12: SWR cancels ‘Immer wieder sonntags’ after 31 years The German Schlager show ‘Immer wieder sonntags’ is ending after 31 years due to SWR budget cuts. Andy Borg expressed support for host Stefan Mross and criticized the rise of AI in music. 11 sources. https://clstr.news/cluster/andy-borg-criticizes-ai-in-music-and-the-end-of-immer-wieder-sonntags ### 2026-07-21: Andy Borg's Best‑of beats Schöneberger live show in ratings Andy Borg’s best‑of TV special drew 1.66 million viewers, about double the 0.84 million who watched Barbara Schöneberger’s live show, highlighting his rating strength in German schlager TV. 3 sources. https://clstr.news/cluster/andy-borgs-bestof-beats-schneberger-live-show-in-ratings --- Cite as: Andy Borg and Schlager industry developments. CLSTR, https://clstr.news/situations/andy-borg-and-schlager-industry-developments