# Anime merchandise pop‑up events in Japan

> Live situation record from CLSTR: https://clstr.news/situations/anime-merchandise-popup-events-in-japan
> Updated: 2026-07-31T07:45:41.000Z. Sources: 9. Developments: 3.

In late July 2026 Japan announced a series of free pop‑up shops and exhibitions for August, promoting popular anime franchises and the capsule‑toy hobby. The first announcement detailed a Gundam Base pop‑up in Matsumae, Ehime Prefecture, and a Golden Kamuy pop‑up first in Shinjuku and later in Kobe, offering limited‑edition model kits, collectibles and lottery prizes. A second announcement described a "Gacha Gacha" capsule‑toy exhibition in Ehime’s Prefectural Museum of History and Culture and a heritage‑themed capsule‑toy campaign in Gunma.

The temporary Gundam Base pop‑up opened on August 1 in Matsumae‑cho’s shopping mall, featuring a two‑metre Gundam, more than 170 model kits and a hands‑on assembly workshop, and will remain open until August 30. Meanwhile, the Wonder Festival 2026 summer edition was held on July 26 at Makuhari Messe in Chiba, showcasing a large‑scale display of anime figures, including collaborations such as Hololive’s Marine‑themed “Chakukoi” figures, and attracted large crowds of enthusiasts.

These events illustrate a coordinated effort across multiple Japanese regions to boost fan engagement and sales of anime‑related products during the summer month.

## Timeline

### 2026-07-31: Japan hosts capsule toy exhibitions in Ehime and Gunma

Japan’s Ehime museum showcases a Gacha Gacha exhibition with 400 toys from 12 makers, while Gunma’s World Heritage Center runs a free capsule‑toy campaign on Aug 9 for 200 guests.

2 sources. https://clstr.news/cluster/japan-hosts-capsule-toy-exhibitions-in-ehime-and-gunma

### 2026-07-31: Anime Figure Pop‑Ups and Festivals Draw Fans Across Japan

Gundam Base pop‑up opens in Ehime with 170+ kits, while Wonder Festival 2026 summer in Chiba showcases anime figures and Hololive Marine collaborations.

2 sources. https://clstr.news/cluster/anime-figure-popups-and-festivals-draw-fans-across-japan

### 2026-07-26: Anime Merchandise Pop‑Up Events Open Across Japan

Gundam Base and Golden Kamuy pop‑up shops open in Ehime, Shinjuku and Kobe in August 2026, offering free entry and exclusive anime merchandise.

6 sources. https://clstr.news/cluster/anime-merchandise-popup-events-open-across-japan

---
Cite as: Anime merchandise pop‑up events in Japan. CLSTR, https://clstr.news/situations/anime-merchandise-popup-events-in-japan