# Apple TV hardware and subscription price increases > Live situation record from CLSTR: https://clstr.news/situations/apple-tv-hardware-and-subscription-price-increases > Updated: 2026-08-28T13:10:18.000Z. Sources: 63. Developments: 2. Apple has implemented several price increases affecting its Apple TV ecosystem. In June 2026, the company raised the official price of the Apple TV 4K (2022) streaming box in France from €169 to €229. However, Amazon offered the device for €161, which was €8 below the previous pre-hike level. By August 2026, Apple expanded price adjustments to its subscription services. In the United States, monthly Apple TV subscriptions rose from $12.99 to $14.99, and the Apple One Individual bundle increased from $19.95 to $21.95 per month. The annual Apple TV plan also saw an increase from $99 to $119. This represents the fourth price adjustment for the streaming service in four years, with the current monthly rate being nearly triple its 2019 launch price of $4.99. Similar adjustments were confirmed in Brazil, Chile, and Mexico. In Brazil, monthly Apple TV subscriptions rose from R$ 29.90 to R$ 34.90, while the annual plan increased from R$ 220 to R$ 279. Apple attributed these subscription cost increases to rising production costs for original content and expanded investments in live sports, such as Formula 1 and Major League Soccer. Industry observers note these moves follow a broader trend among competitors like Netflix and YouTube Premium, who have also raised fees to focus on revenue generation from existing users. Effective August 28, 2026, new subscribers are subject to these rates immediately, while existing customers are to be notified approximately one month before changes take effect on their next billing cycle. ## Claims - Apple is increasing prices for its Apple TV streaming service. (corroborated by 2 sources) - The monthly price for Apple TV in the U.S. is increasing from $12.99 to $14.99. (corroborated by 2 sources) - The annual price for Apple TV in the U.S. is increasing from $99 to $119. (corroborated by 2 sources) - The Apple One Individual bundle price is rising from $19.95 to $21.95 per month. (corroborated by 2 sources) - Price increases for Apple TV are also being implemented in Brazil, Chile, and Mexico. (corroborated by 2 sources) - Existing subscribers will be notified approximately one month before being charged the new price. (corroborated by 2 sources) - Apple is increasing streaming prices in the United States. (corroborated by 2 sources) - The monthly cost for Apple TV in the US will increase from 12.99 dollars to 14.99 dollars. (corroborated by 2 sources) - The annual subscription price for Apple TV is rising from 99.99 dollars to 119.99 dollars. (corroborated by 2 sources) - The Apple One individual plan in the US will increase to 21.95 dollars per month. (corroborated by 2 sources) - Apple TV prices in Italy and other Eurozone markets have remained at 9.99 euros for three years. (single source) - The Apple TV service in the U.S. has seen four price increases in four years. (single source) ## Timeline ### 2026-08-28: Apple raises Apple TV and Apple One subscription prices Apple has raised subscription prices for Apple TV and Apple One in the US and several South American countries, including Brazil, Chile, and Mexico. 63 sources. https://clstr.news/cluster/apple-raises-apple-tv-and-apple-one-subscription-prices ### 2026-07-31: Apple TV 4K price cut on Amazon offsets Apple’s recent price hike Apple raised the Apple TV 4K price to €229, but Amazon is selling it for €161, undercutting the new price and even the pre‑hike level. 2 sources. https://clstr.news/cluster/apple-tv-4k-price-cut-on-amazon-offsets-apples-recent-price-hike --- Cite as: Apple TV hardware and subscription price increases. CLSTR, https://clstr.news/situations/apple-tv-hardware-and-subscription-price-increases