# Apple TV+ content expansion and subscription price hike > Live situation record from CLSTR: https://clstr.news/situations/apple-tv-science-fiction-content-strategy > Updated: 2026-08-31T04:44:36.000Z. Sources: 29. Developments: 4. Apple TV+ is evolving its content strategy by expanding its library through acquisitions alongside its established focus on high-profile science fiction and genre series. In a departure from its traditional model of developing original content from scratch, the platform has acquired the global rights to ‘Small Prophets’, a highly acclaimed six-part British comedy created, written, and directed by Mackenzie Crook. Originally appearing on BBC Two and BBC iPlayer, the series is scheduled for a worldwide release on October 7, 2026, though UK subscribers will not have access to the service until 2027. Alongside this content expansion, Apple is adjusting its service pricing. In the United States, the monthly subscription fee for Apple TV has increased from $12.99 to $14.99, and the annual subscription has risen from $99 to $119. Additionally, the Apple One Individual bundle has increased from $19.95 to $21.95 per month. These price adjustments have been implemented across several global markets, including Mexico, Brazil, Chile, and Turkey, where monthly fees rose to 249.99 TL. This pricing shift follows a period of critical success for the platform, supported by award-nominated titles such as ‘Pluribus’, ‘Severance’, and ‘Slow Horses’. To further bolster its library, Apple is also incorporating more licensed catalog titles, recently adding fifteen Hollywood films including ‘The Social Network’, ‘The Wolf of Wall Street’, ‘Superbad’, and ‘Ferris Bueller’s Day Off’ to its subscription tier. ## Claims - Apple TV has acquired the worldwide rights to the series ‘Small Prophets’. (corroborated by 2 sources) - This acquisition marks a shift in strategy as Apple TV is purchasing an existing hit rather than solely producing original content. (corroborated by 2 sources) - The series will be available on Apple TV worldwide starting October 7, excluding the United Kingdom. (single source) - Apple has increased subscription prices for Apple TV and the Apple One bundle in the United States. (single source) - The monthly price for Apple TV in the US has risen from $12.99 to $14.99. (single source) - The monthly price for the Apple One Individual bundle in the US increased from $19.95 to $21.95. (single source) ## Timeline ### 2026-08-31: Apple raises Apple TV and Apple One subscription prices Apple is raising subscription prices for Apple TV and Apple One bundles in the US and other regions, while simultaneously expanding its streaming library with new licensed Hollywood films. 10 sources. https://clstr.news/cluster/apple-increases-apple-tv-and-apple-one-subscription-prices ### 2026-08-30: Apple TV acquires ‘Small Prophets’ rights and raises US subscription prices Apple TV is expanding its content library by acquiring worldwide rights to the BBC series ‘Small Prophets’ and has implemented subscription price increases for its services in the United States. 3 sources. https://clstr.news/cluster/apple-tv-acquires-small-prophets-rights-and-raises-us-subscription-prices ### 2026-08-27: Apple TV+ acquires ‘Small Prophets’ and raises subscription prices Apple TV+ has acquired global rights to Mackenzie Crook’s acclaimed British comedy ‘Small Prophets’ and is raising its monthly subscription price to $14.99 following recent critical successes. 10 sources. https://clstr.news/cluster/apple-tv-expands-science-fiction-catalog-with-new-series-releases ### 2026-08-24: Streaming services release new shows including Dark Matter and Leanne New streaming releases this week include the second seasons of Apple TV+’s ‘Dark Matter’, Netflix’s ‘Leanne’, and FX’s ‘Adults’, alongside Paramount+’s ‘The Varnell Hill Show’. 6 sources. https://clstr.news/cluster/streaming-services-release-new-shows-including-dark-matter-and-leanne --- Cite as: Apple TV+ content expansion and subscription price hike. CLSTR, https://clstr.news/situations/apple-tv-science-fiction-content-strategy