# Argentine wine industry regional promotion and protection

> Live situation record from CLSTR: https://clstr.news/situations/argentine-wine-industry-regional-promotion-and-protection
> Updated: 2026-08-30T22:56:00.000Z. Sources: 8. Developments: 2.

In Neuquén, the Ministry of Tourism, Environment and Natural Resources has introduced a new category within the Neuquén Gastronomy Distinction Seal. Sommeliers Ana Grisoni and Daniela Hernández were named the region’s first wine ambassadors to promote local enotourism and connect the product with its territory.

Concurrently, regional producers are engaged in ongoing legal efforts to protect the ‘Patagonia’ name. Led by Ana Viola of the Cámara de Bodegas Exportadoras, the initiative seeks to ensure the term accurately reflects southern origin and is not used as a commercial marketing tool by companies outside the region. This includes monitoring international trademark registrations and participating in trade negotiations, such as those between the European Union and Mercosur, to maintain the integrity of the geographical indication.

## Timeline

### 2026-08-30: Patagonia wine producers fight to protect regional name

Ana Viola and the Cámara de Bodegas Exportadoras are fighting to protect the ‘Patagonia’ name as a geographical indication to ensure it signifies authentic southern Argentine wine origin.

4 sources. https://clstr.news/cluster/patagonia-wine-producers-fight-to-protect-regional-name

### 2026-08-30: Neuquén names new wine ambassadors

Sommeliers Ana Grisoni and Daniela Hernández have been named the new ambassadors for Neuquén wine, receiving recognition for their work in promoting the region's viticulture and enotourism.

6 sources. https://clstr.news/cluster/neuqun-names-new-wine-ambassadors

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Cite as: Argentine wine industry regional promotion and protection. CLSTR, https://clstr.news/situations/argentine-wine-industry-regional-promotion-and-protection