# Asolo Montello wine tourism development > Live situation record from CLSTR: https://clstr.news/situations/asolo-montello-wine-tourism-development > Updated: 2026-09-29T07:51:08.000Z. Sources: 18. Developments: 2. In mid-September 2026, local officials in Asolo held a conference to discuss the evolution of wine tourism. The event focused on transforming wine from a mere product into an experiential tool that integrates the local landscape and community through immersive tourism. Following these discussions, the Consorzio Tutela Vini Asolo Montello, supported by the Treviso Belluno Chamber of Commerce, launched the ‘Enoteca Diffusa – Asolo Montello Wine Experience Network’. Modeled after the ‘albergo diffuso’ concept, this initiative establishes a digital and itinerant network across 18 municipalities. The network connects wineries, restaurants, and hospitality providers to promote the Asolo Prosecco Superiore DOCG, Montello DOCG, and Montello Asolo DOC denominations, aiming to link production with local gastronomy and culture. By late September 2026, the ‘Enoteca Diffusa’ project was recognized as part of a broader trend across Italy, where regional wine consortia are launching initiatives to enhance territorial branding. These developments coincide with shifting consumer preferences; data suggests that by 2026, approximately 18 million Italians will participate in wine-related experiences, with an increasing inclination toward visiting family-run wineries rather than focusing solely on product purchases. ## Timeline ### 2026-09-29: Italy wine regions launch new enotourism and branding initiatives Italian wine regions are launching diverse enotourism initiatives, including new branding in Monferrato and Asolo Montello, and major promotional events in Milan and Sicily to drive regional development. 8 sources. https://clstr.news/cluster/asolo-montello-launches-enoteca-diffusa-wine-tourism-network ### 2026-09-15: Asolo hosts conference on wine and enogastronomic tourism A conference in Asolo will explore how wine tourism can be used to promote local landscapes, culture, and community through immersive experiences. 10 sources. https://clstr.news/cluster/asolo-hosts-conference-on-wine-and-enogastronomic-tourism --- Cite as: Asolo Montello wine tourism development. CLSTR, https://clstr.news/situations/asolo-montello-wine-tourism-development