# Asos appointment of Law Roach as Stylist in Residence

> Live situation record from CLSTR: https://clstr.news/situations/asos-appointment-of-law-roach-as-stylist-in-residence
> Updated: 2026-09-23T16:32:26.000Z. Sources: 6. Developments: 2.

British online fashion retailer Asos has appointed celebrity stylist Law Roach as its inaugural Stylist in Residence. The partnership is part of a broader strategy titled ‘The Stylist,’ which aims to provide customers with practical styling advice and cultural storytelling through seasonal campaigns and editorial content.

As part of this initiative, Roach is relaunching Asos Magazine, having already styled six covers. Each cover release will be linked to shoppable edits featuring curated themes such as maximalism and statement tailoring. Roach’s debut collection includes bold prints and colorful pieces from brands including Asos Design, Topshop, and ARRANGE. 

The appointment follows a connection between Roach and the brand established during the British Fashion Awards. Despite a 2023 announcement regarding his retirement from celebrity styling, Roach continues to expand his creative and commercial identity through such collaborations.

## Timeline

### 2026-09-23: Law Roach appointed as ASOS inaugural Stylist in Residence

Celebrity stylist Law Roach has joined ASOS as its first Stylist in Residence, launching a curated shoppable edit and set to style six ASOS Magazine covers.

2 sources. https://clstr.news/cluster/law-roach-appointed-as-asos-inaugural-stylist-in-residence

### 2026-09-19: Asos appoints Law Roach as first Stylist in Residence

Asos has appointed stylist Law Roach as its first Stylist in Residence to provide practical fashion guidance and enhance its creative campaigns and editorial content.

4 sources. https://clstr.news/cluster/asos-appoints-law-roach-as-first-stylist-in-residence

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Cite as: Asos appointment of Law Roach as Stylist in Residence. CLSTR, https://clstr.news/situations/asos-appointment-of-law-roach-as-stylist-in-residence