# Astra Honda Motor initiatives in Indonesia

> Live situation record from CLSTR: https://clstr.news/situations/astra-honda-motor-initiatives-in-indonesia
> Updated: 2026-09-10T04:19:56.000Z. Sources: 8. Developments: 7.

PT Astra Honda Motor (AHM) and Astra Motor implemented several initiatives across Indonesia throughout mid-2026. In July, AHM conducted a road-safety education programme for over 2,000 children and held the Astra Honda Motor Technical Skill Contest (AHM-TSC 2026) to improve service quality. In August, Astra Motor launched promotional campaigns for Indonesia's 81st Independence Day, including service discounts in Bengkulu and the ‘Pesta Merdeka’ program in Yogyakarta, Kedu, and Banyumas. In South Sulawesi, Astra Motor Sulawesi Selatan (Asmo Sulsel) expanded its activities through several community and safety programs. The ‘Convoy Merdeka’ event in Makassar involved hundreds of enthusiasts, including 50 father-and-son pairs on Honda PCX160 models, and 17 local motorcycle communities. This was paired with the ‘#Cari_Aman’ campaign, which provided safety riding education to convoy participants and 40 parents at SMKN 3 Gowa. Furthering these celebrations, Asmo Sulsel organized touring events in Ambon and Pinrang. In Ambon, the Maluku Graha Motor dealer hosted a rolling city event with the Honda CRF community, while the ‘Touring Merdeka Putih’ in Pinrang involved approximately 40 participants from dealers and finance companies using models like the Honda Vario Evo 160, PCX160, and Stylo 160. By late August, Asmo Sulsel launched the ‘Honda Hype School’ program, visiting schools such as SMK 6 Makassar and SMKN 1 Limbung to combine product exhibitions with safety riding education. This was paired with the ‘Honda Merdeka’ sales promotion across South Sulawesi, West Sulawesi, Southeast Sulawesi, and Ambon, offering low down payments and installment discounts on models including the Honda BeAT, Scoopy, and Genio. In September, Asmo Sulsel transitioned to the ‘Sempurna – September Penuh Warna Ala Honda’ promotional program. During September 2026, Astra Motor expanded its customer engagement through anniversary and appreciation initiatives.

## Timeline

### 2026-09-10: Astra Motor launches anniversary promotions and customer appreciation events

Astra Motor is celebrating its 56th anniversary and National Customer Day in Indonesia through point-based promotions and loyalty appreciation events for its Motorku X users.

3 sources. https://clstr.news/cluster/astra-motor-launches-anniversary-promotions-and-customer-appreciation-events

### 2026-09-05: Astra Motor Sulawesi Selatan launches September motorcycle promotion

Astra Motor Sulawesi Selatan is offering the ‘Sempurna’ September 2026 promo, featuring savings up to Rp8 million and flexible installment options for various Honda motorcycle models.

2 sources. https://clstr.news/cluster/astra-motor-sulawesi-selatan-launches-september-motorcycle-promotion

### 2026-08-27: Astra Motor Sulawesi Selatan launches student programs and sales promos

Astra Motor Sulawesi Selatan is hosting ‘Honda Hype School’ educational events for students and offering ‘Honda Merdeka’ sales promotions across several Indonesian regions through late August 2026.

3 sources. https://clstr.news/cluster/astra-motor-sulawesi-selatan-launches-student-programs-and-sales-promos

### 2026-08-24: Astra Motor Sulawesi Selatan holds motorcycle touring events in Ambon and Pinrang

Astra Motor Sulawesi Selatan held motorcycle touring events in Ambon and Pinrang to strengthen ties with dealers, finance partners, and Honda riding communities.

2 sources. https://clstr.news/cluster/astra-motor-sulawesi-selatan-holds-motorcycle-touring-events-in-ambon-and-pinrang

### 2026-08-15: Astra Motor Sulawesi Selatan holds safety and independence celebrations

Astra Motor Sulawesi Selatan organized a ‘Convoy Merdeka’ in Makassar and safety riding education sessions in Gowa to promote road safety and celebrate Indonesian Independence Day.

2 sources. https://clstr.news/cluster/astra-motor-sulawesi-selatan-holds-safety-and-independence-celebrations

### 2026-08-13: Astra Motor launches Honda promotions for Indonesia's Independence Day

Astra Motor is offering various Honda motorcycle service discounts and sales promotions in Indonesia to celebrate the country's 81st Independence Day through August 2026.

3 sources. https://clstr.news/cluster/astra-motor-launches-honda-promotions-for-indonesias-independence-day

### 2026-07-25: Astra Honda Motor rolls out child road‑safety education and national technical skill contest in Indonesia

Astra Honda Motor conducted a child road‑safety education programme for over 2,000 kids and hosted the AHM‑TSC 2026 technical skill contest for thousands of Honda technicians and service advisors in Indonesia.

2 sources. https://clstr.news/cluster/astra-honda-motor-rolls-out-child-roadsafety-education-and-national-technical-skill-contest-in-indon

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Cite as: Astra Honda Motor initiatives in Indonesia. CLSTR, https://clstr.news/situations/astra-honda-motor-initiatives-in-indonesia