# Asuka-Fujiwara no Miyako UNESCO World Heritage designation

> Live situation record from CLSTR: https://clstr.news/situations/asuka-fujiwara-no-miyako-unesco-world-heritage-designation
> Updated: 2026-08-24T11:36:56.000Z. Sources: 3. Developments: 2.

The Asuka-Fujiwara no Miyako site has been officially registered as a UNESCO World Heritage site. To commemorate this designation, Nara Prefecture is launching a collaborative tourism project with Sanrio featuring the character Hello Kitty.

Running from September 1, 2026, to March 15, 2027, the initiative includes a digital quiz rally across 19 constituent assets of the heritage site. The event features a specially designed Hello Kitty dressed in ancient attire reminiscent of the ‘Asuka Bijin’ from the Takamatsuzuka Tomb, incorporating traditional elements such as a ‘sashiba’ (fan) instead of her signature ribbon.

Participants can collect digital stamps by answering quizzes at various locations to earn original goods through a combination of first-come, first-served and lottery systems. A physical stamp rally will also be held at five specific spots within the Asuka area.

## Timeline

### 2026-08-24: Asuka-Fujiwara no Miyako designated UNESCO World Heritage site

To celebrate the UNESCO World Heritage registration of Asuka-Fujiwara no Miyako, Nara Prefecture will host a Hello Kitty-themed digital quiz rally and stamp event from September 2026 to March 2027.

3 sources. https://clstr.news/cluster/asuka-fujiwara-no-miyako-designated-unesco-world-heritage-site

### 2026-08-17: Nara Prefecture to host Hello Kitty World Heritage tour

Nara Prefecture will host a Hello Kitty-themed quiz rally from September 2026 to March 2027 to promote the Asuka-Fujiwara no Miyako World Heritage site.

2 sources. https://clstr.news/cluster/nara-prefecture-to-host-hello-kitty-world-heritage-tour

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Cite as: Asuka-Fujiwara no Miyako UNESCO World Heritage designation. CLSTR, https://clstr.news/situations/asuka-fujiwara-no-miyako-unesco-world-heritage-designation