# Atresmedia content and distribution strategy

> Live situation record from CLSTR: https://clstr.news/situations/atresmedia-content-and-distribution-strategy
> Updated: 2026-10-14T18:59:03.000Z. Sources: 8. Developments: 2.

Atresmedia has implemented a strategic shift focused on prioritizing high-quality content and the development of original intellectual property. CEO José Antonio Antón stated that the company aims to create high-standard stories and formats that maintain value across various distribution windows, rather than relying on broadcasting licenses or high-cost sports rights.

Following this strategic direction, the company has expanded its international presence through several commercial agreements. During the MIPCOM 2026 fair, Atresmedia Sales secured distribution deals for its fiction catalog, including the period drama ‘Las hijas de la criada’, which has been licensed to broadcasters in Portugal, Ireland, Finland, Romania, and Croatia. The series is also scheduled to join Netflix in November. Other productions have also drawn interest across Europe, the Middle East, and Latin America.

## Claims

- Atresmedia Sales secured international distribution deals at the MIPCOM fair in Cannes. (corroborated by 2 sources)
- The series 'Las hijas de la criada' will be broadcast in Portugal, Ireland, Finland, Romania, and Croatia. (corroborated by 2 sources)
- The series 'Sueños de libertad' will be available on HBO Max in Latin America and Brazil, and on various channels in Poland, Latvia, Lithuania, Romania, and the Middle East. (corroborated by 2 sources)
- Netflix will add 'Las hijas de la criada' to its catalog on November 6. (single source)
- The series will be removed from the atresplayer catalog once it becomes available on Netflix. (single source)
- The series premiere on Antena 3 achieved a 12% share and 979,000 viewers. (single source)

## Timeline

### 2026-10-14: Atresmedia expands international reach with new series distribution deals

Atresmedia is strengthening its global footprint, securing international distribution deals for ‘Las hijas de la criada’ at MIPCOM and announcing its upcoming move to Netflix.

5 sources. https://clstr.news/cluster/atresmedia-secures-international-deals-for-las-hijas-de-la-criada

### 2026-10-02: Atresmedia prioritizes intellectual property and content quality

Atresmedia CEO José Antonio Antón announced a strategy focused on high-quality intellectual property and enduring content over expensive, short-term assets like major sports rights.

4 sources. https://clstr.news/cluster/atresmedia-prioritizes-intellectual-property-and-content-quality

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Cite as: Atresmedia content and distribution strategy. CLSTR, https://clstr.news/situations/atresmedia-content-and-distribution-strategy