# Auckland City Rail Link transit and branding initiatives

> Live situation record from CLSTR: https://clstr.news/situations/auckland-city-rail-link-transit-and-branding-initiatives
> Updated: 2026-08-18T00:38:39.000Z. Sources: 6. Developments: 2.

Auckland Transport has launched several initiatives centered on the upcoming City Rail Link (CRL). Initial efforts focused on safety and infrastructure, including the ‘Danger Zone’ campaign to increase awareness of rail crossing risks and proposals to optimize bus and transit lanes on Remuera, Mount Eden, and Sandringham roads to improve station access.

Following these safety and logistical updates, the focus shifted toward public branding. In collaboration with Thompson Spencer, Auckland Transport launched the ‘Auckland in Style. Tāmaki Makaurau in Motion’ campaign during New Zealand Fashion Week. This initiative uses short films to present new CRL stations, such as Te Waihorotiu and Waitematā, as fashion runways to rebrand public transport as a stylish mode of city travel.

## Timeline

### 2026-08-18: New Zealand Fashion Week celebrates with City Rail Link campaign

New Zealand Fashion Week features a new Auckland Transport campaign using the City Rail Link stations as runways, alongside diverse designer showcases including Caitlin Crisp and Twenty Seven Names.

3 sources. https://clstr.news/cluster/new-zealand-fashion-week-celebrates-with-city-rail-link-campaign

### 2026-08-14: Auckland Transport announces safety and transit updates for City Rail Link

Auckland Transport is launching a safety campaign for rail level crossings and proposing transit lane improvements on major roads to support the upcoming City Rail Link.

3 sources. https://clstr.news/cluster/auckland-transport-announces-safety-and-transit-updates-for-city-rail-link

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Cite as: Auckland City Rail Link transit and branding initiatives. CLSTR, https://clstr.news/situations/auckland-city-rail-link-transit-and-branding-initiatives