# Australia and New Zealand wine industry decline

> Live situation record from CLSTR: https://clstr.news/situations/australia-and-new-zealand-wine-industry-decline
> Updated: 2026-08-25T00:00:00.000Z. Sources: 8. Developments: 2.

The wine industries in Australia and New Zealand are experiencing significant economic challenges driven by a global downturn in alcohol consumption. 

In July 2026, New Zealand’s wine exports to Australia fell by NZ$22 million compared to the previous year, a decline that partially offset growth in other merchandise export sectors between the two nations. 

Broader industry data indicates that Wine Australia reported exports falling to a 22-year low, with earnings decreasing by 7 percent to $2.7 billion AUD for the year ending in June. While New Zealand saw export volumes rise to over 306 million litres, the total value remained stagnant at approximately $2.1 billion NZD due to a decrease in average price per litre. 

To combat oversupply and shifting consumer trends toward health-consciousness, researchers are investigating the no- and low-alcohol (NOLO) market. Efforts are focused on using bioengineering and sensory science to repurpose surplus wine into low-alcohol products aimed at younger demographics.

## Timeline

### 2026-08-25: Wine industries in Australia and New Zealand face global demand slump

Australia and New Zealand wine industries face declining global demand and falling export values, prompting research into low-alcohol products to manage significant wine oversupply.

6 sources. https://clstr.news/cluster/wine-industries-in-australia-and-new-zealand-face-global-demand-slump

### 2026-08-21: New Zealand wine exports to Australia fall by NZ$22 million

New Zealand’s wine exports to Australia fell by NZ$22 million in July 2026, contrasting with a 6.7% rise in total merchandise exports to the country.

2 sources. https://clstr.news/cluster/new-zealand-wine-exports-to-australia-fall-by-nz22-million

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Cite as: Australia and New Zealand wine industry decline. CLSTR, https://clstr.news/situations/australia-and-new-zealand-wine-industry-decline
