# Australian retailers adopt Coveo AI technology

> Live situation record from CLSTR: https://clstr.news/situations/australian-retailers-adopt-coveo-ai-technology
> Updated: 2026-10-21T20:37:10.000Z. Sources: 6. Developments: 2.

Australian wholesale distributor Metcash and retailer Coles Group have both implemented Coveo’s artificial intelligence technology to enhance digital search and product discovery.

Metcash expanded its existing partnership with Coveo and Publicis Sapient to integrate generative AI into its ‘AskROSS’ B2B customer communications portal. This technology allows retailers in the grocery, hardware, and liquor sectors to use natural language to resolve routine issues and improve decision-making. Metcash also intends to apply similar AI-driven guidance to its support agent experience.

Similarly, Coles Group selected Coveo to deploy AI-powered search on its online grocery platform. By utilizing ‘AI-Relevance’ technology, the retailer aims to integrate shopper intent and behavioral signals to create a more intuitive shopping experience for customers navigating its product range.

## Timeline

### 2026-10-21: Coles Group partners with Coveo for AI-powered online grocery search

Coles Group has chosen Coveo to enhance its online grocery shopping experience through AI-driven search and product discovery technology.

2 sources. https://clstr.news/cluster/coles-group-partners-with-coveo-for-ai-powered-online-grocery-search

### 2026-09-28: Metcash expands partnership with Coveo to integrate generative AI

Metcash is expanding its partnership with Coveo to implement generative AI-powered conversational search on its AskROSS B2B communications platform for Australian retailers.

5 sources. https://clstr.news/cluster/metcash-expands-partnership-with-coveo-to-integrate-generative-ai

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Cite as: Australian retailers adopt Coveo AI technology. CLSTR, https://clstr.news/situations/australian-retailers-adopt-coveo-ai-technology