# Autogrill promotion of Italian DOP and IGP products

> Live situation record from CLSTR: https://clstr.news/situations/autogrill-promotion-of-italian-dop-and-igp-products
> Updated: 2026-10-08T12:10:47.000Z. Sources: 11. Developments: 2.

Autogrill, in collaboration with Fondazione Qualivita and OrigIn, has launched the ‘Origini Edition’ project to promote Italian DOP and IGP products across its network of nearly 400 locations. 

The initiative began with the introduction of the ‘Piacenza 1714’ sandwich, which features Coppa Piacentina DOP, Asiago DOP Fresco, and Aceto Balsamico di Modena IGP. The product name references a historical account from 1714 regarding the use of local salumi as diplomatic gifts.

Following this launch, the presence of Asiago DOP is expanding further through partnerships with both Autogrill and 570 La Piadineria restaurants. At La Piadineria, the cheese will be featured in the ‘La Regina Polpetta’ piadina. The brand is also utilizing digital food creators to promote these new recipes online.

## Timeline

### 2026-10-08: Asiago DOP expands presence in Autogrill and La Piadineria locations

Asiago DOP is launching limited-edition menu items across more than 400 Autogrill locations and 570 La Piadineria restaurants to increase its presence in the informal dining and travel sectors.

2 sources. https://clstr.news/cluster/asiago-dop-expands-presence-in-autogrill-and-la-piadineria-locations

### 2026-09-29: Autogrill launches Piacenza 1714 to promote Italian DOP and IGP products

Autogrill has launched the ‘Piacenza 1714’ sandwich as part of its ‘Origini Edition’ project to promote Italian DOP and IGP food products across its retail network.

10 sources. https://clstr.news/cluster/autogrill-launches-piacenza-1714-sandwich-to-promote-italian-food-excellence

---
Cite as: Autogrill promotion of Italian DOP and IGP products. CLSTR, https://clstr.news/situations/autogrill-promotion-of-italian-dop-and-igp-products