# Automotive brand activities in Brazil

> Live situation record from CLSTR: https://clstr.news/situations/automotive-brand-activities-in-brazil
> Updated: 2026-09-16T20:50:46.000Z. Sources: 4. Developments: 2.

Automotive brands in Brazil are engaging in various promotional and technical activities across different sectors.

At Expo Peças 2026 in Goiânia, aftermarket brands such as Corteco, KS Kolbenschmidt, Pierburg, and BF are showcasing engine solutions and component portfolios. These presentations focus on vehicle performance, reliability, and durability, specifically targeting the growing vehicle fleet and agribusiness sectors in the Central-West region.

Simultaneously, brands are integrating into lifestyle and gaming events. Jeep is participating in the Rocky Mountain Games in São Paulo to offer test drives for the Avenger Longitude, while GWM is collaborating with NetEase Games for a high-tech activation at Game Fest Minas in Belo Horizonte, featuring a vehicle inspired by the video game ‘Once Human’.

## Timeline

### 2026-09-16: Automotive brands join major Brazilian festivals

Automotive brands are integrating with major Brazilian events, including Jeep at the Rocky Mountain Games and a GWM vehicle inspired by the game Once Human at Game Fest Minas 2026.

2 sources. https://clstr.news/cluster/automotive-brands-join-major-brazilian-festivals

### 2026-09-10: Automotive brands showcase engine solutions at Expo Peças 2026

Automotive brands Corteco, KS Kolbenschmidt, Pierburg, and BF are presenting engine components and technical solutions at Expo Peças 2026 in Goiânia, Brazil.

2 sources. https://clstr.news/cluster/automotive-brands-showcase-engine-solutions-at-expo-peas-2026

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Cite as: Automotive brand activities in Brazil. CLSTR, https://clstr.news/situations/automotive-brand-activities-in-brazil