# Avianca premium service expansion > Live situation record from CLSTR: https://clstr.news/situations/avianca-premium-service-expansion > Updated: 2026-09-13T00:55:17.000Z. Sources: 5. Developments: 2. Avianca has announced the introduction of ‘INSIGNIA by Avianca’, a premium business class service designed for long-haul routes connecting South America with Europe and North America. The service focuses on enhancing privacy and comfort, particularly on the airline’s Boeing 787 Dreamliner fleet. Key features of the upgrade include hardware improvements such as 19-inch 4K entertainment screens, Bluetooth audio, and enhanced charging capabilities. The passenger experience will also include curated amenities like noise-canceling headphones and designer pajamas, alongside new menus developed by chefs Alvaro Clavijo and Rafael Buitarago. To support this rollout, the airline is consolidating its Business Class Américas service across continental routes and introducing ‘Magno’, a new status tier for the Lifemiles and Smiles loyalty programs. This strategic move aims to capture high-spending corporate travelers and increases competition with regional rivals like LATAM. ## Timeline ### 2026-09-13: Avianca launches INSIGNIA premium business class service Avianca is launching ‘INSIGNIA’, a revamped premium business class service for long-haul flights, featuring enhanced privacy, designer amenities, and gourmet dining to compete with LATAM. 2 sources. https://clstr.news/cluster/avianca-launches-insignia-premium-business-class-service ### 2026-09-09: Avianca to debut new Boeing 787 business class suites in 2027 Avianca will introduce new business class suites with increased privacy on its Boeing 787 fleet starting in 2027, alongside new loyalty program tiers and expanded continental business class services. 3 sources. https://clstr.news/cluster/avianca-to-debut-new-boeing-787-business-class-suites-in-2027 --- Cite as: Avianca premium service expansion. CLSTR, https://clstr.news/situations/avianca-premium-service-expansion