# AVIRRP tourism fair developments

> Live situation record from CLSTR: https://clstr.news/situations/avirrp-tourism-fair-developments
> Updated: 2026-08-24T18:34:18.000Z. Sources: 6. Developments: 2.

The 28th AVIRRP tourism fair in Ribeirão Preto served as a platform for various Brazilian destinations and travel providers to engage with industry professionals.

During the event, the municipality of Socorro promoted its ecotourism and wellness offerings under the theme “Socorro, Caminhos da Natureza”. Local representatives aimed to connect with travel agents and operators to expand the city’s presence in new markets through adventure sports and rural tourism.

Other participants at the fair included Olímpia, which presented itself as a diverse destination through the ‘Destino Olímpia’ stand, and luxury providers such as Velle. In the luxury segment, Emerald Cruises announced a 2027 river cruise through southern France, featuring full Portuguese-language services to cater specifically to Brazilian travelers.

## Timeline

### 2026-08-24: Tourism industry updates showcased at AVIRRP fair

The 28th AVIRRP Tourism Fair highlighted new travel trends, including expanded tourism offerings in Olímpia and new Portuguese-language luxury river cruises in France for Brazilians.

4 sources. https://clstr.news/cluster/tourism-industry-updates-showcased-at-avirrp-fair

### 2026-08-20: Socorro promotes ecotourism at 28th AVIRRP tourism fair

Socorro is promoting its ecotourism and wellness attractions at the 28th AVIRRP tourism fair in Ribeirão Preto to connect with travel agents and expand its market presence.

4 sources. https://clstr.news/cluster/socorro-promotes-ecotourism-at-28th-avirrp-tourism-fair

---
Cite as: AVIRRP tourism fair developments. CLSTR, https://clstr.news/situations/avirrp-tourism-fair-developments