# AXA Brazil leadership and market strategy

> Live situation record from CLSTR: https://clstr.news/situations/axa-brazil-leadership-and-market-strategy
> Updated: 2026-09-30T21:08:14.000Z. Sources: 3. Developments: 2.

Erika Medici, CEO of AXA in Brazil, has been highlighting strategic shifts and corporate values within the Brazilian insurance sector.

Initially, Medici contributed to a publication regarding the evolution of the insurance market, advocating for a transition from traditional indemnity models toward a proactive culture of prevention and risk management. She noted the industry's role in supporting sustainable development and energy transition projects by mitigating risks.

Subsequently, Medici participated in the CONAREC 2026 customer experience event. During this appearance, she discussed how leadership and organizational culture influence business indicators and customer perception, emphasizing the company’s ‘Jeito AXA de Cuidar’ (AXA Way of Caring) approach to balance technology with human empathy.

## Timeline

### 2026-09-30: AXA Brazil CEO participates in CONAREC 2026 customer experience event

AXA Brazil CEO Erika Medici participated in CONAREC 2026, highlighting the importance of corporate culture and human empathy in driving customer experience and business results.

2 sources. https://clstr.news/cluster/axa-brazil-ceo-participates-in-conarec-2026-customer-experience-event

### 2026-09-28: AXA Brazil CEO Erika Medici discusses insurance market evolution

AXA Brazil CEO Erika Medici co-authored a new book discussing the insurance market's shift toward prevention, risk management, and supporting sustainable energy and infrastructure investments.

2 sources. https://clstr.news/cluster/axa-brazil-ceo-erika-medici-discusses-insurance-market-evolution

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Cite as: AXA Brazil leadership and market strategy. CLSTR, https://clstr.news/situations/axa-brazil-leadership-and-market-strategy