# Baltic retail and e-commerce sector trends

> Live situation record from CLSTR: https://clstr.news/situations/baltic-retail-and-e-commerce-sector-trends
> Updated: 2026-09-30T05:05:36.000Z. Sources: 5. Developments: 2.

The Baltic retail and e-commerce sectors are demonstrating growth and maturity. In Latvia, August 2026 data showed a 3.5% annual increase in retail turnover, with mail orders and internet sales experiencing the most significant growth at 15.3%.

In Estonia, the e-commerce sector has reached high levels of maturity, with the country recording the second-highest e-commerce turnover per capita in Europe in 2025. Approximately 97% of Estonian online sales are conducted through company-owned websites or apps.

Estonian retail sales volume also increased by 6% in August compared to the previous year, reaching 974 million euros. This growth was largely driven by an 8% increase in industrial goods sales, alongside modest growth in motor fuel and food stores. While Estonia’s GDP grew by 1.8% in the second quarter of 2026, consumer sentiment remains cautious, with a survey indicating that over half of Estonians expect the economic situation to worsen in the near term.

## Timeline

### 2026-09-30: Estonian retail sales grow 6% in August driven by industrial goods

Estonian retail sales volume rose 6% in August to 974 million euros, led by an 8% increase in industrial goods sales. GDP grew 1.8% in Q2 2026, despite consumer pessimism regarding the near future.

3 sources. https://clstr.news/cluster/estonian-retail-sales-grow-6-in-august-driven-by-industrial-goods

### 2026-09-29: Baltic retail and e-commerce sectors show growth and maturity

Latvia's retail turnover rose 3.5% year-on-year in August, driven by a 15.3% surge in internet sales, while Estonia reports one of Europe's highest e-commerce turnovers per capita.

2 sources. https://clstr.news/cluster/baltic-retail-and-e-commerce-sectors-show-growth-and-maturity

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Cite as: Baltic retail and e-commerce sector trends. CLSTR, https://clstr.news/situations/baltic-retail-and-e-commerce-sector-trends