# Banco Master marketing and endorsement controversies > Live situation record from CLSTR: https://clstr.news/situations/banco-master-marketing-and-endorsement-controversies > Updated: 2026-10-22T22:28:00.000Z. Sources: 4. Developments: 2. Investigations into Banco Master have revealed efforts to coordinate social media content with influencer Pablo Marçal. Audio recordings suggest that marketing director Ana Mattos sought to align Marçal’s posts during a period when the bank was attempting to sell 58% of its shares to Banco de Brasília (BRB). Communications indicate a strategy to have the influencer focus on “banking concentration” to divert public attention from the institution’s specific financial difficulties. Further details have emerged regarding the bank’s high-profile celebrity endorsement strategies. While a R$ 5.4 million campaign featuring presenter Fátima Bernardes was recorded for 2024 and 2025, it was never aired due to an internal crisis. Additionally, Will Bank, a digital entity controlled by Master, utilized spokespeople including Vini Jr., João Gomes, and Luciano Huck for various themed marketing campaigns. ## Timeline ### 2026-10-22: Banco Master celebrity endorsement details revealed Banco Master hired Fátima Bernardes for a R$ 5.4 million campaign that was never aired due to a bank crisis. Other celebrities like Vini Jr. and Luciano Huck have endorsed its subsidiary, Will Bank. 2 sources. https://clstr.news/cluster/banco-master-celebrity-endorsement-details-revealed ### 2026-10-20: Banco Master executives sought to coordinate social media posts with Pablo Marçal Banco Master's marketing director sought to coordinate social media content with Pablo Marçal to manage public perception during a major share sale to Banco de Brasília. 2 sources. https://clstr.news/cluster/banco-master-executives-sought-to-coordinate-social-media-posts-with-pablo-maral --- Cite as: Banco Master marketing and endorsement controversies. CLSTR, https://clstr.news/situations/banco-master-marketing-and-endorsement-controversies