# Barbour brand heritage and campaign rollout

> Live situation record from CLSTR: https://clstr.news/situations/barbour-brand-heritage-and-campaign-rollout
> Updated: 2026-09-14T05:56:16.000Z. Sources: 8. Developments: 2.

Barbour has initiated a series of brand activities centered on its heritage and the theme ‘Tartan Reimagined’. During London Fashion Week, the brand hosted an exhibition at the Saatchi Gallery titled ‘Tartan Reimagined: The Barbour Way’, which showcased the company’s 130-year history, its AW26 collection, and sustainability initiatives such as ‘Barbour Re-loved’.

Following the exhibition, Barbour launched its 2026 Autumn/Winter global campaign, also titled ‘The Barbour Way’. Featuring actors Sienna Miller and Idris Elba, the cinematic campaign highlights the brand’s transition into a lifestyle label by showcasing knitwear, shirts, and accessories alongside its traditional collections. The campaign introduces two new seasonal patterns, Birchwood Tartan and Shadow Tartan, while drawing inspiration from the brand’s historical origins.

## Timeline

### 2026-09-14: Barbour launches 2026 Autumn/Winter campaign with Sienna Miller and Idris Elba

Barbour has launched its 2026 Autumn/Winter global campaign, ‘The Barbour Way’, starring Sienna Miller and Idris Elba, featuring reimagined tartan patterns and a focus on lifestyle apparel.

6 sources. https://clstr.news/cluster/barbour-launches-2026-autumnwinter-campaign-with-sienna-miller-and-idris-elba

### 2026-09-09: Barbour to host Saatchi Gallery exhibition during London Fashion Week

Barbour will host the ‘Tartan Reimagined: The Barbour Way’ exhibition at the Saatchi Gallery during London Fashion Week from 17–19 September, focusing on heritage, craft, and sustainability.

3 sources. https://clstr.news/cluster/barbour-to-host-saatchi-gallery-exhibition-during-london-fashion-week

---
Cite as: Barbour brand heritage and campaign rollout. CLSTR, https://clstr.news/situations/barbour-brand-heritage-and-campaign-rollout