# Barilla Group acquisition of Goodles

> Live situation record from CLSTR: https://clstr.news/situations/barilla-group-acquisition-of-goodles
> Updated: 2026-09-05T12:15:39.000Z. Sources: 14. Developments: 2.

The Barilla Group has reached an agreement to acquire Goodles, a California-based startup specializing in premium, nutritious macaroni and cheese. Founded in 2020 and headquartered in Santa Cruz, Goodles has grown its share of the U.S. shelf-stable macaroni and cheese market from 0.8% to 7.8% in three years.

Under the terms of the acquisition, Goodles will maintain its brand identity, current leadership, and operational independence. Co-founder and CEO Jen Zeszut will remain at the helm. Barilla intends to use its global manufacturing and distribution capabilities to expand the brand’s footprint in the North American market and scale it internationally.

## Timeline

### 2026-09-05: Barilla acquires US macaroni and cheese brand Goodles

Barilla Group has acquired the California-based macaroni and cheese startup Goodles to expand its presence in the North American market.

4 sources. https://clstr.news/cluster/barilla-acquires-us-macaroni-and-cheese-brand-goodles

### 2026-09-03: Barilla Group to acquire US mac and cheese brand Goodles

Barilla Group is acquiring Goodles, a California-based startup known for its nutritious, premium macaroni and cheese, while allowing the brand to maintain its independence and leadership.

10 sources. https://clstr.news/cluster/barilla-acquires-us-startup-goodles-to-expand-us-market-presence

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Cite as: Barilla Group acquisition of Goodles. CLSTR, https://clstr.news/situations/barilla-group-acquisition-of-goodles