# BAU 2027 trade fair communication strategy

> Live situation record from CLSTR: https://clstr.news/situations/bau-2027-trade-fair-communication-strategy
> Updated: 2026-08-11T00:00:00.000Z. Sources: 5. Developments: 2.

The BAU 2027 construction trade fair, scheduled for January 11–15, 2027, in Munich, is implementing a new communication strategy centered on a group of brand ambassadors known as ‘BAU Insiders’. 

These ambassadors are experts drawn from diverse sectors including planning, craftsmanship, digitalization, and construction robotics. The initiative aims to foster industry dialogue and make complex topics more tangible. Key focus areas include resource efficiency, the transformation of existing building stock, and increasing productivity through industrial processes and AI. 

Sarah Dungs of the Greyfield Group noted that the future of construction involves turning existing stock into a ‘climate-protection opportunity,’ while project manager Cornelia Lutz emphasized that the program is designed to make central industry themes more concrete through direct exchange.

## Timeline

### 2026-08-11: BAU 2027 introduces industry ambassadors to drive sector dialogue

The BAU 2027 trade fair in Munich is launching ‘BAU Insiders,’ a group of industry ambassadors tasked with discussing digitalization, robotics, and building transformation ahead of the 2027 event.

3 sources. https://clstr.news/cluster/bau-2027-introduces-industry-ambassadors-to-drive-sector-dialogue

### 2026-08-05: Bau 2027 Trade Fair Adds Brand Ambassadors to Boost Industry Dialogue

Bau 2027 in Munich will feature new “Bau Insider” brand ambassadors from across the construction sector to promote dialogue on digitalisation, sustainability and building‑stock transformation.

2 sources. https://clstr.news/cluster/bau-2027-trade-fair-adds-brand-ambassadors-to-boost-industry-dialogue

---
Cite as: BAU 2027 trade fair communication strategy. CLSTR, https://clstr.news/situations/bau-2027-trade-fair-communication-strategy