# Bauducco promotional campaign in Brazil

> Live situation record from CLSTR: https://clstr.news/situations/bauducco-promotional-campaign-in-brazil
> Updated: 2026-08-27T11:45:00.000Z. Sources: 4. Developments: 2.

Bauducco has initiated ‘Encontre o B Premiado’, which is described as the largest promotional campaign in the company’s 70-year history. The campaign operates across the Brazilian food retail sector and features a prize pool totaling R$ 1,300,000.

Participants can win prizes through various methods, including finding promotional symbols on packaging for instant wins, such as product kits or R$ 1,000 shopping vouchers. The campaign also includes a sweepstakes where consumers can register purchase receipts on an official website to enter a draw for a R$ 100,000 prize. Other prize modalities include capitalization bonds linked to the Federal Lottery and vouchers for the Bauducco Meli store. 

Redemptions are handled digitally through a partnership with Mercado Livre. The initiative is supported by a digital marketing strategy featuring the singer Belo and runs through late 2026.

## Timeline

### 2026-08-27: Bauducco launches major nationwide promotional campaign

Bauducco has launched its largest promotional campaign ever, featuring instant prizes and a R$ 100,000 grand prize through a partnership with Mercado Livre.

2 sources. https://clstr.news/cluster/bauducco-launches-major-nationwide-promotional-campaign

### 2026-08-24: Bauducco launches R$ 1.3 million prize promotion

Bauducco has launched its largest promotional campaign to date, ‘Encontre o B Premiado’, offering R$ 1.3 million in prizes including Mercado Livre vouchers and cash rewards.

2 sources. https://clstr.news/cluster/bauducco-launches-r-13-million-prize-promotion

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Cite as: Bauducco promotional campaign in Brazil. CLSTR, https://clstr.news/situations/bauducco-promotional-campaign-in-brazil