# Beauty and makeup industry trends

> Live situation record from CLSTR: https://clstr.news/situations/beauty-and-makeup-industry-trends
> Updated: 2026-10-24T06:05:04.000Z. Sources: 3. Developments: 2.

Recent developments in the beauty industry highlight a mix of viral social media techniques and professional application guidance. Social media trends have popularized using Nivea tinted lip balms as a color-correction tool to neutralize dark circles under the eyes, though experts note the product is not specifically designed for ocular use.

Professional guidance emphasizes shade selection based on skin undertones, particularly for red lipsticks, and adapting eye makeup techniques for aging skin to prevent product accumulation in fine lines. Additionally, the retail sector is seeing the rise of beauty advent calendars as a significant market phenomenon, with seasonal collections typically released in September.

## Claims

- Blue-based red lipsticks flatter cool undertones. (single source)
- Orange-based reds are suitable for warm and olive skin tones. (single source)
- Lip exfoliation and balm application help lipstick last longer. (single source)
- Beauty advent calendars are a structural market phenomenon. (single source)
- Most brands present beauty advent calendars in September. (single source)
- Applying concealer on eyelids can serve as a base for eyeshadow. (single source)

## Timeline

### 2026-10-24: Beauty industry trends and makeup application techniques

Makeup experts share professional tips on selecting red lipstick and eyeshadow for different skin types and ages, while beauty advent calendars emerge as a major seasonal retail trend.

3 sources. https://clstr.news/cluster/beauty-industry-trends-and-makeup-application-techniques

### 2026-10-09: Beauty trends highlight Nivea lip balm hacks and classic lip combos

Viral beauty trends include using Nivea tinted lip balms for color-correcting dark circles and the enduring popularity of classic nude-beige lip combinations.

2 sources. https://clstr.news/cluster/beauty-trends-highlight-nivea-lip-balm-hacks-and-classic-lip-combos

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Cite as: Beauty and makeup industry trends. CLSTR, https://clstr.news/situations/beauty-and-makeup-industry-trends