# Beauty brand product launches in Japan

> Live situation record from CLSTR: https://clstr.news/situations/beauty-brand-product-launches-in-japan
> Updated: 2026-08-23T09:00:00.000Z. Sources: 4. Developments: 2.

Beauty and skincare brands are introducing various new products and limited-edition collections in the Japanese market.

In late July and August, HABA announced the release of its “Jibuhada Massage Cleanse” scalp-care treatment, scheduled for late September. Shiseido’s prestige brand, THE GINZA, planned a holiday-season collection for October featuring sets such as the Hybrid Gel Oil Set and the Essence Lotion Set.

Other brands expanded their presence in Japan during late August. Tatcha released a limited-edition Maple Red Kiss Lip Mask to celebrate its fifth anniversary in the country. Rom&nd introduced its “Soy Milk Edition” inspired by South Korean makeup trends. Additionally, Burberry Beauty, L'Occitane, Maison Margiela, I-ne, and Bifesta announced new product launches ranging from eyeshadow palettes and fragrances to hair care and facial cleansers.

## Timeline

### 2026-08-23: Beauty brands launch new products and limited editions in Japan

Multiple beauty brands, including Tatcha and Rom&nd, are launching new products and limited editions in Japan throughout late August.

4 sources. https://clstr.news/cluster/beauty-brands-launch-new-products-and-limited-editions-in-japan

### 2026-07-31: Japanese beauty brands HABA and Shiseido launch limited‑edition scalp and skincare collections

HABA launches a limited‑edition scalp treatment on 24 Sept 2026, and Shiseido’s THE GINZA releases holiday skincare sets on 1 Oct 2026, both in Japan.

2 sources. https://clstr.news/cluster/japanese-beauty-brands-haba-and-shiseido-launch-limitededition-scalp-and-skincare-collections

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Cite as: Beauty brand product launches in Japan. CLSTR, https://clstr.news/situations/beauty-brand-product-launches-in-japan