# Beauty industry shift toward red and burgundy tones

> Live situation record from CLSTR: https://clstr.news/situations/beauty-industry-shift-toward-red-and-burgundy-tones
> Updated: 2026-08-30T00:00:00.000Z. Sources: 4. Developments: 2.

The beauty industry is seeing a shift toward deeper, more intense color palettes, moving away from the warm, nude tones of the ‘Latte Makeup’ trend.

Initial developments highlighted the ‘Cherry Cola’ trend, which utilizes a combination of cherry red and brown shades. This technique focuses on a gradient lip effect—using brown liner blended with red lipstick or gloss—and incorporates light applications of cherry red on the cheeks. 

This movement has expanded into a broader resurgence of burgundy lipstick. The trend encompasses a wide range of shades, including deep reds, wine, and plum tones, which are being used for both minimalist daytime looks and more dominant evening styles.

## Timeline

### 2026-08-30: Burgundy lipstick returns as a major beauty trend

Burgundy lipstick is returning as a major beauty trend, offering a versatile shade range from deep red to plum that suits both minimalist daytime and elegant evening makeup looks.

2 sources. https://clstr.news/cluster/burgundy-lipstick-returns-as-a-major-beauty-trend

### 2026-08-28: Cherry Cola makeup trend shifts beauty palette to red and brown

The ‘Cherry Cola’ makeup trend is replacing ‘Latte Makeup’ by blending cherry red and brown tones, focusing on gradient lips and red-toned blush for a more intense beauty look.

2 sources. https://clstr.news/cluster/cherry-cola-makeup-trend-shifts-beauty-palette-to-red-and-brown

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Cite as: Beauty industry shift toward red and burgundy tones. CLSTR, https://clstr.news/situations/beauty-industry-shift-toward-red-and-burgundy-tones