# BE:FIRST global music expansion

> Live situation record from CLSTR: https://clstr.news/situations/befirst-global-music-expansion
> Updated: 2026-09-17T03:00:00.000Z. Sources: 3. Developments: 2.

Japanese dance and vocal group BE:FIRST has initiated a global expansion, marked by the release of their first global EP, ‘WATCH ME’. The project, which includes collaborations with international artists such as BIA, serves as the group’s official US debut.

Following the EP release, the group is also highlighting their recent large-scale activities, including the release of a digest video for their ‘BE:FIRST Stadium Live 2026 We are the “BE:ST”’ concert held at Ajinomoto Stadium. Additionally, the group will be featured on the cover of Rolling Stone Japan, with an interview discussing their music production in Los Angeles and their global ambitions.

## Timeline

### 2026-09-17: BE:FIRST to release stadium live video and feature on Rolling Stone Japan cover

BE:FIRST is releasing a digest of their massive Ajinomoto Stadium live performance on Blu-ray/DVD and will feature on the cover of Rolling Stone Japan alongside their new Global EP, ‘WATCH ME’.

2 sources. https://clstr.news/cluster/befirst-to-release-stadium-live-video-and-feature-on-rolling-stone-japan-cover

### 2026-09-02: BE:FIRST releases teaser for US debut global EP ‘WATCH ME’

BE:FIRST has released a teaser for “WATCH ME feat. BIA,” the lead track from their US debut global EP “WATCH ME,” arriving September 18.

2 sources. https://clstr.news/cluster/befirst-releases-teaser-for-us-debut-global-ep-watch-me

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Cite as: BE:FIRST global music expansion. CLSTR, https://clstr.news/situations/befirst-global-music-expansion