# Bell & Ross 2026 watch launches

> Live situation record from CLSTR: https://clstr.news/situations/bell-ross-2026-watch-launches
> Updated: 2026-08-15T06:45:00.000Z. Sources: 8. Developments: 3.

In late July 2026, Bell & Ross introduced the BR‑05 GMT Green Steel, a new variant of its urban‑focused BR‑05 line. The model features a 41 mm stainless‑steel case and a sage‑green dial achieved through a multi-step process involving sandblasting, coating, and clear lacquering to create silver reflections. The timepiece includes GMT functionality with an independently adjustable hand, a 24‑hour daylight/night‑time ring, a sapphire case back, a 54‑hour power reserve via the BR‑CAL 325-1 automatic movement, and 100 m water resistance. Prices start at $5,300 for the strap version and $5,800 for the steel‑bracelet version.

A few days later, on 1 August 2026, Bell & Ross released the limited‑edition BR‑03 GMT Green Lum. This 42 mm timepiece incorporates Super‑LumiNova® C3 green luminescence on the dial, hands, and rotating ceramic bezel. It offers a three‑time‑zone GMT display, a 54‑hour power reserve, and 100 m water resistance. The edition is capped at 500 pieces and priced at 159,000 local currency units.

The consecutive releases highlight Bell & Ross expanding its GMT‑focused offerings through both regular production and collectible limited editions.

## Timeline

### 2026-08-15: YEMA and Bell & Ross announce new luxury watch releases

YEMA and Alain Silberstein have launched a limited edition 150-piece marine watch, while Bell & Ross introduced a new sage green BR-05 GMT Green Steel dual-timezone timepiece.

3 sources. https://clstr.news/cluster/yema-and-bell-ross-announce-new-luxury-watch-releases

### 2026-08-01: Swatch and Bell & Ross unveil limited‑edition watches

Swatch released the LOCARNO79 PAY watch for the Locarno Film Festival, and Bell & Ross unveiled the BR‑03 GMT Green Lum, both limited‑edition models with distinctive designs and set pricing.

3 sources. https://clstr.news/cluster/swatch-and-bell-ross-unveil-limitededition-watches

### 2026-07-29: Bell & Ross unveils BR-05 GMT Green Steel watch

Bell & Ross launches the BR-05 GMT Green Steel, a 41 mm watch with a sage‑green dial, GMT function, automatic BR‑CAL 303 movement, and prices from $5,300 to $5,800.

3 sources. https://clstr.news/cluster/bell-ross-unveils-br-05-gmt-green-steel-watch

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Cite as: Bell & Ross 2026 watch launches. CLSTR, https://clstr.news/situations/bell-ross-2026-watch-launches