# Bending Spoons software acquisition strategy

> Live situation record from CLSTR: https://clstr.news/situations/bending-spoons-software-acquisition-strategy
> Updated: 2026-09-23T14:25:39.000Z. Sources: 8. Developments: 3.

Bending Spoons, an Italian technology company, has expanded its portfolio through the acquisition of major software platforms. In September 2026, the company agreed to acquire the workplace collaboration platform Miro for approximately $1.355 billion in enterprise value. This acquisition price represents a substantial decrease from Miro’s $17.5 billion valuation recorded in early 2022.

The Miro deal follows Bending Spoons’ recent $1.285 billion acquisition of Airtable. The company utilizes a specific operational model to scale, targeting mature software businesses with declining valuations. By integrating these products into a shared technological platform and utilizing intensive AI, Bending Spoons aims to maximize profitability through cost optimization and restructuring. For instance, following its acquisition of Evernote, the company reduced that workforce from approximately 350 employees to around 20.

Founded in 2013, the Milan-based firm has built a diverse portfolio including WeTransfer, Vimeo, Eventbrite, Splice, and the AI-powered photography app Remini. Rather than developing new products from the ground up, the company focuses on purchasing established businesses to apply its internal engineering, data analysis, and payment systems to rewrite software and optimize pricing. 

Financial data indicates rapid growth, with annual revenue rising from $387 million in 2023 to an estimated $1.31 billion in 2025. In July 2026, the company expanded its global presence by listing on the Nasdaq stock exchange in New York.

## Claims

- Bending Spoons acquires established digital brands and applies its own operating model to restructure teams, rewrite software, and change pricing. (corroborated by 3 sources)
- Company revenue increased from $387 million in 2023 to $1.31 billion in 2025. (corroborated by 3 sources)
- The company listed on the Nasdaq stock exchange in July. (corroborated by 3 sources)
- Bending Spoons acquired Evernote, WeTransfer, Vimeo, and Eventbrite. (corroborated by 3 sources)
- The company acquired the video editing app Splice in 2018. (corroborated by 3 sources)
- The company acquired the AI photography app Remini in 2021. (corroborated by 3 sources)
- Bending Spoons was founded in Milan in 2013. (corroborated by 3 sources)

## Timeline

### 2026-09-23: Bending Spoons builds tech empire through strategic acquisitions

Milan-based Bending Spoons has grown into a major tech entity by acquiring and restructuring brands like Evernote and WeTransfer, reaching $1.31 billion in revenue by 2025.

3 sources. https://clstr.news/cluster/bending-spoons-builds-tech-empire-through-strategic-acquisitions

### 2026-09-17: Bending Spoons scales through strategic software acquisitions

Bending Spoons is scaling by acquiring mature software companies like Miro and Airtable at significant discounts and optimizing them through lean, AI-driven operational models.

2 sources. https://clstr.news/cluster/bending-spoons-scales-through-strategic-software-acquisitions

### 2026-09-10: Bending Spoons to acquire Miro for $1.36 billion

Bending Spoons will acquire Miro for $1.36 billion, a sharp decrease from Miro’s $17.5 billion valuation in 2022. The deal is expected to close in late 2026.

3 sources. https://clstr.news/cluster/bending-spoons-to-acquire-miro-for-136-billion

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Cite as: Bending Spoons software acquisition strategy. CLSTR, https://clstr.news/situations/bending-spoons-software-acquisition-strategy