# Betty la Fea season 3 launches on Prime Video > Live situation record from CLSTR: https://clstr.news/situations/betty-la-fea-new-season-on-prime-video > Updated: 2026-08-21T18:26:00.000Z. Sources: 43. Developments: 6. Prime Video released the third installment of the Colombian‑origin series Betty la Fea on 28 August 2026, streaming simultaneously in more than 240 territories. The season, titled “Betty la Fea: Más Fea que Nunca” (also billed as “Uglier Than Ever”), reunites the full “Cuartel de las Feas” cast, with Ana María Orozco as Betty, Jorge Enrique Abello as Armando Mendoza and returning characters such as El Francés and Román. Prior to the premiere, Prime Video released the official trailer and key art, which highlighted the return of iconic characters and the setting of Bogotá. The season follows Betty as she navigates significant personal and professional decisions regarding her future and her relationship with Ecomoda. Key plotlines include her return to Bogotá for Hugo Lombardi’s farewell fashion show, her start of therapy, moving into her own apartment, and a plagiarism scandal at Ecomoda. A love triangle emerges between Betty, Armando and her former French boyfriend Michel. Javiera Balmaceda, Head of International Originals for Latin America, Canada and Australia at Amazon MGM Studios, highlighted the character’s legacy and the show’s global appeal. Production is handled by RCN Estudios, directed by Juan Carlos Mazo, and written by César Augusto Betancur, Luis Carlos Ávila, and Carolina Cuervo. The rollout marks the series’ transition from a regional hit to a worldwide streaming property, following a highly successful previous season that set a global viewership record for a Latin American title on Prime Video. The original production remains recognized by Guinness World Records as the most adapted telenovela in television history. ## Claims - Prime Video announced the third season will be released on 28 August. (corroborated by 9 sources) - The season reunites the “Cuartel de las Feas” cast, including characters El Francés and Román. (corroborated by 9 sources) - Betty’s storyline includes therapy, moving into her own apartment, a plagiarism scandal at Ecomoda, and a love triangle with Armando and Michel. (corroborated by 9 sources) - All episodes of the new season will be released simultaneously on the launch day. (corroborated by 9 sources) - Betty returns to Bogotá for Hugo Lombardi’s farewell fashion show at the start of the season. (corroborated by 9 sources) - All episodes will be available simultaneously in more than 240 countries and territories. (corroborated by 6 sources) - Javiera Balmaceda is Head of International Originals for Latin America, Canada and Australia at Amazon MGM Studios. (corroborated by 6 sources) - The season is titled “Betty : Más fea que nunca”. (corroborated by 5 sources) - The original “Yo soy Betty, la fea” is listed in the Guinness World Records as the most successful telenovela in television history. (single source) ## Timeline ### 2026-08-21: Betty la fea returns for third season on Prime Video The series ‘Betty la fea’ returns for a third season, ‘Betty la fea: más fea que nunca’, premiering on Prime Video on August 28, 2026, featuring returning original cast members. 2 sources. https://clstr.news/cluster/betty-la-fea-returns-for-third-season-on-prime-video ### 2026-08-19: Prime Video announces release date for Betty la fea season 3 Prime Video will release the third season of ‘Betty la fea: más fea que nunca’ on August 28, 2026, featuring the return of original cast members and iconic characters in Bogotá. 12 sources. https://clstr.news/cluster/prime-video-releases-trailer-for-betty-la-fea-ms-fea-que-nunca ### 2026-08-16: Prime Video announces new content releases and partnerships Prime Video is highlighting new content, including the film ‘Masters of the Universe’ via an LG partnership and the upcoming August 28 premiere of the Colombian series ‘Betty la Fea: Más Fea Que Nunca’. 2 sources. https://clstr.news/cluster/prime-video-announces-new-content-releases-and-partnerships ### 2026-08-12: Betty la Fea returns with original cast for new season Prime Video will premiere 'Betty la Fea: Más Fea Que Nunca' on August 28, reuniting the original cast of the iconic Colombian series for a new season set in Bogotá. 6 sources. https://clstr.news/cluster/betty-la-fea-returns-with-original-cast-for-new-season ### 2026-07-28: Betty La Fea season 3 launches on Prime Video Aug 28 Prime Video will debut Betty La Fea’s third season, “Más Fea que Nunca”, on 28 Aug 2026, releasing all episodes globally in >240 territories, reuniting the full cast and featuring new plot lines. 14 sources. https://clstr.news/cluster/prime-video-launches-third-season-of-betty-la-fea-worldwide-on-aug-28 ### 2026-07-23: Betty la fea to launch new season on Prime Video Prime Video announced a new third season of Colombia’s hit series Betty la fea, confirming returning original stars and teasing a surprise character, but gave no release date or plot details. 12 sources. https://clstr.news/cluster/prime-video-announces-new-season-of-betty-la-fea-series --- Cite as: Betty la Fea season 3 launches on Prime Video. CLSTR, https://clstr.news/situations/betty-la-fea-new-season-on-prime-video