# BMW brand technology and history

> Live situation record from CLSTR: https://clstr.news/situations/bmw-brand-technology-and-history
> Updated: 2026-09-07T11:23:18.000Z. Sources: 5. Developments: 2.

BMW has showcased technological and historical aspects of its brand. The company debuted the iX3 Flow Concept in collaboration with E Ink, utilizing Prism technology to create a programmable, digital exterior surface capable of color changes and animations. This concept car is scheduled for public display at BMW Welt in Munich through September 2026.

In addition to new technology, discussions regarding the brand have highlighted the performance of the iX3 50 xDrive M-Sport and clarified the history of the BMW logo. While often associated with aircraft propellers due to the company’s origins at Rapp Motorenwerke, the blue and white quadrants of the logo are actually a reference to the colors of Bavaria.

## Timeline

### 2026-09-07: BMW brand history and iX3 performance

Discussions surrounding BMW cover the driving performance of the iX3 electric vehicle and the historical origins of the company's logo, which represents Bavarian colors rather than an aircraft propeller.

5 sources. https://clstr.news/cluster/bmw-brand-history-and-ix3-performance

### 2026-08-12: BMW and E Ink debut color-changing iX3 Flow Concept

BMW and E Ink have debuted the BMW iX3 Flow Concept, a color-changing vehicle using E Ink Prism technology to display digital animations, currently on display at BMW Welt in Munich.

2 sources. https://clstr.news/cluster/bmw-and-e-ink-debut-color-changing-ix3-flow-concept

---
Cite as: BMW brand technology and history. CLSTR, https://clstr.news/situations/bmw-brand-technology-and-history