# BMW Motorrad regional commercial activities

> Live situation record from CLSTR: https://clstr.news/situations/bmw-motorrad-regional-commercial-activities
> Updated: 2026-10-04T01:19:54.000Z. Sources: 4. Developments: 2.

BMW Motorrad has initiated several regional commercial activities. In Japan, the company launched the ‘RIDE & STYLE CAMPAIGN’ running from October 1 to November 30, 2026, which offers limited-edition T-shirts to the first 200 participants who complete a test ride and survey.

In the United Kingdom, the brand announced new finance offers, including a 3.9% APR on specific models, alongside the ‘Oktober Open Haus’ retailer event scheduled for early October. 

In Canada, BMW Group reported a 19.9% increase in third-quarter 2026 sales compared to the previous year, attributed in part to the Neue Klasse design language. However, within that same period, BMW Motorrad specifically reported an 11.5% year-over-year decline in its motorcycle segment sales.

## Timeline

### 2026-10-04: BMW Motorrad announces new UK finance offers and reports Canadian sales growth

BMW Motorrad is launching new finance offers and retailer events in the UK, while BMW Group Canada reported a 19.9% increase in third-quarter vehicle sales.

2 sources. https://clstr.news/cluster/bmw-motorrad-announces-new-uk-finance-offers-and-reports-canadian-sales-growth

### 2026-10-01: BMW Motorrad launches test ride campaign in Japan

BMW Motorrad is hosting a test ride campaign at Japanese dealerships through November 30, 2026, offering genuine T-shirts to the first 200 participants who test eligible models and complete a survey.

2 sources. https://clstr.news/cluster/bmw-motorrad-launches-test-ride-campaign-in-japan

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Cite as: BMW Motorrad regional commercial activities. CLSTR, https://clstr.news/situations/bmw-motorrad-regional-commercial-activities