# Brand USA tourism promotion and strategic initiatives

> Live situation record from CLSTR: https://clstr.news/situations/brand-usa-tourism-promotion-and-strategic-initiatives
> Updated: 2026-09-30T14:19:08.000Z. Sources: 8. Developments: 2.

Brand USA has initiated several strategic efforts to promote American tourism. Initially, the organization focused on the growing premium and luxury travel sector, emphasizing bespoke itineraries and personalized experiences such as private desert camps and historic estates. To support this, Brand USA hosted a Destination Day featuring webinars from partners like United Airlines and Visit Florida Keys.

Subsequently, the organization expanded its international outreach by launching Travel Week U.K. & Europe in Amsterdam. This event brought together hundreds of U.S. delegates and international buyers under the theme “Building Tomorrow’s Demand.” Alongside these promotional efforts, Brand USA introduced the “Get Facts, Get Going” initiative. This program, supported by the U.S. Department of State and the Department of Homeland Security, aims to provide accurate information on visa policies and entry procedures to counter misinformation.

## Timeline

### 2026-09-30: Brand USA launches Travel Week U.K. & Europe in Amsterdam

Brand USA CEO Fred Dixon opened Travel Week U.K. & Europe in Amsterdam, focusing on global demand and providing accurate U.S. visa and entry information through the “Get Facts, Get Going” initiative.

5 sources. https://clstr.news/cluster/brand-usa-launches-travel-week-uk-europe-in-amsterdam

### 2026-09-17: Brand USA promotes luxury and premium travel experiences

Brand USA is promoting the expansion of luxury travel in the United States, focusing on exclusive, personalized experiences and hosting industry events to support premium tourism sales.

3 sources. https://clstr.news/cluster/brand-usa-promotes-luxury-and-premium-travel-experiences

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Cite as: Brand USA tourism promotion and strategic initiatives. CLSTR, https://clstr.news/situations/brand-usa-tourism-promotion-and-strategic-initiatives